Assistant Marketing Manager
Build a Bigger, Better, Bolder Future
Imagine working for a company that measures its success based off the growth of its colleagues, a company that invests in its future by investing in you. Little Caesars is a company where our colleagues make an impact.
Your Mission
In this role, you'll coordinate and provide professional level marketing and advertising support to assigned franchisees within a specific region. This position will operate in a liaison role between marketing, customers, operators, vendors and franchisees. As such, the position will have the opportunity to create positive or negative interactions. This position will complete projects independently and exercise authority and discretion appropriate to the position.
How You'll Make An Impact
- Support brand marketing team and franchisees in campaign development and execution, print, digital menu boards, local store marketing (LSM), in-store / on-site store support, new product testing, vendor licensing, budgets, purchase orders and invoicing.
- Provide regional marketing campaign support:
- Coordination, execution, and communication with system through development of creative services promotional catalog.
- Develop standard and/or customized point of purchase (POP) to ensure wide variety of quality products and affordable pricing.
- Work with marketing leadership team to develop and execute campaign communication including but not limited to regional marketing creative solutions, intranet postings, crew communication, and frequently asked questions.
- Provide franchisee guidance on optional campaign support materials including custom request process.
- Establish high quality, low cost providers and develop dependable vendor relationships. Manage and maintain relationships to result in cost-savings efficiencies with the distribution centers for delivery of marketing materials.
- Collect and complete vendor reports. Assist in the development of executive summaries utilized for annual planning and national presentations. Analyze data and provide report to management.
- Coordinate and monitor campaign expenses, purchase orders and invoicing.
- Keep marketing leadership informed of project status and collect and disseminate information to department/project leaders as appropriate.
- Assist with coordination and execution of cross promotions and/or crew incentive programs from ideation process through implementation, communication and evaluation.
- Digital menu board content execution, including:
- Administer digital content and user groups for all digital menu boards for campaign rollouts, core/optional menu items, variance menu items, new store openings, test market rollouts and custom digital menu board requests.
- Review and execute all incoming requests from stores (existing/new stores) for product and price changes.
- Keep marketing management updated on project status, issues, and new opportunities to reduce costs.
- Work with brand marketing and creative teams to manage branded marketing product quality control by implementing vendor licensing and compliance plans. Coordinate annual vendor business reviews to establish improvement / cost saving strategies.
- Manage marketing internal and external issue resolution from operators, vendors, colleagues, and consumers (if needed).
- Provide support to marketing teams (and cross functional teams as needed) on special projects, researching new tools and resources to launch projects regionally.
- Coordinate and monitor department, team and/or marketing program budget expenses. Tracking and reporting expenses and monthly billing.
- Other duties as assigned by supervisor.
- Bachelorâs degree in Marketing, Business Administration or other related field or equivalent experience may be considered.
- 1 â 3 years of experience in marketing and preferably, in field marketing.
- Professional demeanor and ability to maintain confidentiality.
- Sound judgment and decision making ability.
- Evidence of excellent verbal and written communication and presentation skills. Demonstrated proofing skills.
- Excellent organizational and time management skills and the ability to apply those skills in a creative atmosphere.
- The ability to manage multiple projects concurrently.
- Demonstrated proficiency with Microsoft Office applications; Excel, PowerPoint, Word, Adobe Acrobat.
- Strong analytical skills with the ability to compile, analyze, summarize and present data for management review.
- Exceptional attention to detail with the ability to meet tight deadlines.
- Fluent Spanish and professional proficiency in English.
- Experience supporting QSR, restaurant, or multi-unit food brands within major third-party delivery companies.
- Exposure to digital innovation programs, pilots, or test-and-learn environments.
- Home office based.
- The ability to travel when required and adhere to the company travel policy.
- Occasionally necessary to work outside normal hours.