Associate Director - CRM & Martech

The Advertising Business Growth Marketing team is focused on driving sustainable revenue growth by connecting advertisers to the right audiences at the right time. We build and scale global marketing strategies that power acquisition, engagement, and retention across the advertiser lifecycle. Within this team, CRM & Martech plays a critical role in enabling personalized, data-driven marketing through best-in-class technology, automation, and experimentation.

What You'll Do

• Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth
• Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning
• Build and optimize audience segmentation, lead management, and campaign orchestration across channels
• Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals
• Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions
• Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs
• Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making
• Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working Who You Are
• You have 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment
• You have 5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures
• You are experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes
• You have hands on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively
• You know how to partner cross-functionally with Product, Engineering, Data, and Sales to deliver integrated solutions
• You are comfortable working with data and analytics, and can translate insights into clear recommendations and actions
• You have experience with experimentation frameworks and using testing to inform strategy and optimization
• You have experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness Where You'll Be
• We offer you the flexibility to work where you work best! For this role, you can be within the North America region as long as we have a work location.
• This team operates within the EST time zone for collaboration. The United States base range for this position is $160,147 to $228,781, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future. Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens. At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can. Apply To this Job