Bilingual Marketing Coordinator (English & Mandarin) - USA
Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives? Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We’re the world’s leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800+ that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here. What are the main responsibilities for this role? Working closely with the US Chinese, and English marketing team, this role will be focused on building, developing and furthering Crimson Education's market presence in the US by:
- Plan and execute marketing online and in-person events and campaigns to generate high-quality leads to continually feed in a healthy sales pipeline
- Manage and execute Chinese Facebook campaigns.
- Monitor leads and enrollments from marketing across all channels (Events, PR, WeChat, RED, FB, Content, Emails, SEO & more) with weekly/monthly progress reporting, customer behavior, and user experience.
- Support in coordination of specific outreach tactics, including expos, seminars, webinars, school talks, and related event support.
What skills and experience are required?
- Native or Proficient in Mandarin
- Proficient in English - Spoken/Written
- Excellent communication skills
- Excellent organization skills
- Professionalism, Time and Stress Management, Confidence, Positive attitude (patience, empathy), Willingness to learn and go the extra mile
- Experience in Chinese Marketing platforms and channels
- Experience in Facebook Marketing campaigns.
- Experience in the Education or professional services (e.g. marketing agency, financial services, management consulting, hospitality, etc.) sector and using CRM (Salesforce) and multiple systems and platforms
- Experience in the education sector — for example, the high school or higher education space(s) (preferred but not mandatory)
- Background in college consulting or similarly parent-focused roles (preferred but not mandatory)
Why work for Crimson?
- Rapidly growing, hyper-global EdTech startup (Crimson named GVT Top 150 EdTech companies)
- Join a high-performing, diverse, and ambitious team
- Utilizing innovative tech to re-imagine the education landscape
- Limitless growth and development opportunities
- If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting edge technology, then we'd love to hear from you!