Business Listings & Citation Specialist
Dealership: L0021 LAD Advertising Business Listings & Citation Specialist At Lithia & Driveway (NYSE: LAD) our success is fueled by our high performing teams delivering Auto Done Easy for our customers. We create simple, transparent, and convenient customer experiences throughout the vehicle-ownership lifecycle by leveraging our hundreds of store locations and our key adjacencies - Driveway, DFC, and GreenCars. We’ve built a retail model that champions entrepreneurial leadership, Growth Powered by People, and a strategy that creates possibilities and pushes us to reach our potential. Are you passionate about data accuracy, SEO, and making sure businesses stand out where it matters most? As a Business Listings & Citation Specialist, you’ll play a critical role in ensuring our dealership network is accurately represented across the digital landscape—helping us connect with customers and drive measurable results. In this role, you’ll take ownership of our listings and citation strategy across platforms like Google, Bing, Apple Maps, Yelp, and more, while collaborating with SEO, Web, and Digital Marketing teams. If you thrive in a fast-paced environment, love solving problems, and enjoy setting standards that others follow—this is your opportunity to make a meaningful impact. Location: Remote (West Coast - PST work hours)
Compensation
Range: $40,000-$60,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.
What You'll Do
Own and optimize business listings across major platforms (Google Business Profile, Bing, Apple Maps, Yelp, Yahoo, etc.) Identify and resolve inconsistencies, ensuring listings are accurate, complete, and aligned Establish and maintain a “source of truth” for critical business data (NAPW: Name, Address, Phone, Website) Partner closely with technology vendors to define and improve processes, standards, and best practices Troubleshoot and support dealership teams with listing-related requests and challenges Enable new features and capabilities (e.g., messaging, integrations) across platforms Ensure proper tracking and attribution through UTM usage and analytics connections (GSC, GA) Manage tracking phone lines and ensure consistency across directories Maintain category alignment across Sales, Service, Parts, Body Shop, and more Verify and monitor business entities, ensuring accuracy for both new and existing locations Collaborate cross-functionally with SEO, Website, and Digital Marketing teams to drive performance What You'll Bring Exceptional attention to detail—you notice what others miss Strong sense of urgency and ability to manage time effectively Clear, professional communication skills across teams and stakeholders Experience with listings and citation platforms (Google, Bing, Apple Maps, etc.) Working knowledge of SEO and how listings impact search performance Understanding of social and reputation management and their connection to SEO Analytical mindset with strong problem-solving and critical thinking skills Ability to coach and influence others, driving consistency and best practices We offer a comprehensive benefits package designed to support you and your family, including: Competitive pay Medical, Dental and Vision Plans Paid Holidays & PTO Short and Long-Term Disability Paid Life Insurance 401(k) Retirement Plan Employee Stock Purchase Plan Lithia Learning Center Vehicle Purchase Discounts Wellness Programs For a more detailed view, visit: www.totalrewards.lithiadriveway.com. High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.