Creative Strategist Meta/TikTok/ UGC $25-$45 / Hr (Performance) – DTC CPG Brand (Fractional, Remote)

Creative Strategist Meta/TikTok/ UGC $25-$45 / Hr (Performance) – DTC CPG Brand (Fractional, Remote) HelloNutra | 15–20 hrs/week | 100% Remote | $25–$45/hr With potential full-time depending on performance. ABOUT HELLO NUTRA Learn more at: www.ShopHelloNutra.com HelloNutra is a modern supplement brand creating vitamins and supplements that are easy to take, easy to love, and easy to stick with — all with benefits you can actually feel. We believe supplements should fit naturally into everyday life, not feel confusing or intimidating. That’s why we focus on thoughtfully formulated products paired with bright, lifestyle-driven branding that feels fun, approachable, and trustworthy. At HelloNutra, we’re here to make taking supplements something people actually enjoy — and keep coming back to. WHAT YOU WILL DO

• Lead the creative strategy for the brand, including paid social advertising across Meta, TikTok, and other social platforms, with a deep understanding of how creative drives performance at every stage of the funnel.
• Act as the creative intelligence layer of the business, deeply understanding customer psychology, category dynamics, and buying motivations.
• Become a subject-matter expert on HelloNutra’s products, customers, and supplement categories, translating that knowledge into compelling brand and advertising narratives.
• Conduct ongoing competitive and market research, analyzing competitor ads, messaging, formats, funnels, creator styles, offers, and positioning to identify opportunities and white space.
• Stay highly plugged into current and emerging social, cultural, and creative trends, especially across short-form video platforms, and recommend how and when the brand should adopt or avoid them.
• Anticipate future creative and narrative trends, not just react to what’s currently working, and proactively guide the brand’s creative direction.
• Define and evolve full-funnel creative frameworks, ensuring consistency and alignment across:
• Top-of-funnel (belief, curiosity, awareness)
• Mid-funnel (education, proof, objection handling)
• Bottom-of-funnel (trust, conversion, retention)
• Decide what stories the brand tells by developing hooks, angles, themes, and messaging systems that ladder from ads to landing pages to email and SMS.
• Write detailed creative briefs, hooks, scripts, and concept outlines for UGC creators, designers, and video editors.
• Collaborate closely with the Paid Media Buyer, Graphic Designer / Video Editor, and Influencer / UGC (Influencer Marketing) Manager, and Copywriter to ensure creative strategy is executed accurately and efficiently.
• Analyze creative and funnel performance data (CTR, hook rate, hold rate, engagement, CVR, creative fatigue) and use insights to guide iteration and future strategy.
• Lead creative testing roadmaps and experimentation, including new narratives, formats, creator archetypes, and messaging approaches.
• Ensure all creative aligns with brand voice, regulatory considerations, and platform policies.

WHAT WE’RE LOOKING FOR

• 3+ years of experience leading brand and performance creative strategy for direct-to-consumer brands, ideally in supplements, health, wellness, or adjacent CPG categories.
• Proven ability to translate market insight, trends, and customer psychology into cohesive brand narratives and high-performing advertising creative.
• Strong understanding of how brand, advertising, and funnel messaging work together to drive growth.
• Experience working cross-functionally with paid media, creative, and influencer teams.
• Naturally curious, culturally aware, and genuinely enjoys staying ahead of social and creative trends.
• Comfortable setting creative direction, making strategic calls, and defending decisions with both insight and data.
• Highly organized, proactive, and able to operate independently.
• Passion for consumer psychology, branding, and performance-driven growth.
• Interest in health, wellness, supplements, or lifestyle brands is a strong plus.

WHY YOU’LL LOVE IT

• Fractional with full-time potential
• 100% remote
• Strong hourly pay

TO APPLY Submit your resume. Work Location:Remote Pay: $25.00 - $45.00 per hour Expected hours: 15.0 – 20.0 per week Work Location: Remote