Database Marketing Specialist
Gartner, Inc. is a leading company that provides expert analysis and insights to help enterprise leaders succeed. The Database Marketing Specialist will maintain and enrich the contact and account database, collaborating with marketing and sales teams to ensure data quality and compliance with business needs.
Responsibilities
- Audit and clean existing records: identify duplicates, outdated information, and data gaps
- Acquire new data from reputable sources and validate it against our requirements
- Implement and refine processes (manual or tool-based) to standardize, merge, and update records
- Track and report on database health and ongoing cleanup efforts
- Learn and apply qualification criteria to ensure data meets business needs
- Spot subtle inconsistencies or edge cases in how rules are interpreted
- Propose and document improvements for ongoing quality assurance
- Serve as a trusted liaison to marketing, sales, and other partners. Understand their data needs and respond promptly to requests
- Share basic database best practices and contribute to internal documentation
Skills
- Bachelor's Degree, preferred
- 1-3+ years applicable experience
- Strong attention to detail and a passion for data quality
- Proficiency with Microsoft Excel using pivot tables and basic formulas
- Familiarity with database and audience management platforms (e.g., SQL, Alteryx, Power BI); quick to learn new tools and expand technical skill sets
- Ability to follow and interpret qualification rules, with an eye for nuance
- Outstanding communication and collaboration abilities, fostering trust and alignment across cross-functional teams
- Adaptable, eager to learn, and dedicated to following well-defined processes
- Familiarity with general database concepts and basic data hygiene techniques
- Exposure to automated workflows or reporting tools
Benefits
- Annual bonus plan based on company and individual performance
- Role-based, uncapped sales incentive plan
- Generous PTO
- A 401k match up to $7,200 per year
- The opportunity to purchase company stock at a discount
- Market leading benefit programs
- Flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring
Company Overview
Company H1B Sponsorship