Digital Marketing Specialist (Email Marketing and Automation)
About the position The Marketing team values diverse backgrounds and experiences, true work-life balance, and a healthy, positive team culture. Every member is valued for the expertise they bring, but we also contribute to each other's growth by working together, challenging each other to do our best work and supporting every member. Our people are creative, proactive and kind, and we look forward to welcoming someone who values those qualities as well. As a Digital Marketing Specialist, you'll be part of a talented and driven team of creative advisors who champion the Texas Mutual brand. You will take the lead in utilizing Marketo for customer communications, events and stakeholder education. You will also oversee data and analytics for the Marketing team and contribute to other digital marketing efforts, including website and content optimization, social media and SEO. We are looking for someone who is a self-motivated problem solver, enjoys experimenting and is proactive in implementing new ideas and tactics.
Responsibilities
- Manage our marketing automation platform, Marketo, including executing email campaigns, maintaining the database, overseeing integrations and troubleshooting technical issues.
- Develop, maintain and execute targeted email programs to promote products, services and events.
- Own and update the email marketing calendar and collaborate cross-functionally to create engaging copy and design.
- Develop, maintain and optimize email templates.
- Contribute to email content creation, including drafting and reviewing copy.
- Identify and implement strategies to mature the use of our automation platform, including personalization, segmentation, customer needs and more.
- Analyze email, website, social media and SEO performance using careerzynith Analytics. Reporting on insights and recommended optimizations.
- Ensure compliance with email deliverability best practices, while staying current with marketing and website technologies, production techniques, and software enhancements.
- Support website and content optimization and execution of digital marketing campaigns on social media.
- Contribute to other digital marketing projects, including paid social advertisements and posts, website platform integration and efforts and SEO.
Requirements
- A Bachelor's degree or equivalent education, training or experience.
- At least two years of experience in email marketing and automation or equivalent education, training, or experience.
- Experience with writing and editing marketing and communication content.
- Proficiency in social media platforms.
- Basic image editing knowledge through Photoshop, Illustrator and other Adobe products.
- careerzynith Analytics experience or certification.
- Understanding of HTML/CSS. Nice-to-haves
- Marketo certification Benefits
- Annual performance bonus and merit-based pay increase
- Lifestyle Savings Account ($1,000 per year)
- Automatic 4% employer contribution to retirement plan
- 401k plan with 100% employer match up to 6%
- Student loan repayment matching in 401k plan
- Three weeks' time off for vacation
- Nine paid holidays and two personal days each year
- Day one health, Rx, vision and dental insurance
- Life and disability insurance
- Flexible spending account
- Pet insurance and pet Rx discounts
- Free on-site gym, fitness classes, and health and wellness resources
- Free identity theft protection
- Free student loan repayment and refinancing consultation
- Professional development and tuition reimbursement
- Employee referral bonus
- Free onsite snacks
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