Ecommerce Marketing Specialist
About Nite Ize Nite Ize is a Boulder-based company that distributes over 500 innovative products worldwide to the largest retailers in the world. We pride ourselves in being fun and functional, trusted and innovative, and obsessively dedicated to making products that are not only guaranteed for life but guaranteed to improve your life. We are focused on creatively solving everyday problems through inventions like the Spotlit pet light, Steelie magnetic phone mounts, Gear Tie reusable rubber twist ties, S-biner dual carabiners and more! Our success is rooted in integrity and in keeping our promises to each other and to our customers. Nite Ize provides employees an exceptional workplace that is respectful and considerate. We value our employees, and, in return, our employees have been the key contributors to our success since 1989. The Ecommerce Marketing Specialist supports the growth and optimization of the company’s ecommerce business through product merchandising, digital marketing support, website management, and performance analysis. This role collaborates cross-functionally to improve online customer experience, execute revenue-driving initiatives, and ensure accurate, high-quality ecommerce content across digital channels. The position for Ecommerce Marketing Specialist is expected to be open until June 30, 2026. Key Responsibilities for Ecommerce Marketing Specialist: Monitor website functionality, merchandising, and customer experience to identify and resolve issues. Execute product launches, promotional updates, and seasonal merchandising across ecommerce platforms. Assist with inventory visibility, product availability, and out-of-stock management coordination. Perform routine quality assurance (QA) testing for website updates, landing pages, promotions, and ecommerce functionality. Optimize category organization, search results, and product recommendations to improve conversion and average order value. Manage and optimize product listings and content, including descriptions, images, and pricing. Monitor, analyze, and report on ecommerce KPIs including traffic, conversion rate, revenue, average order value, email performance, and customer engagement; provide actionable recommendations for improvement. Collaborate with cross-functional teams, including marketing, merchandising, and IT, to ensure seamless customer experience and achieve business goals. Stay up to date on industry trends, best practices, and emerging technologies to identify new opportunities and optimize performance. Manage relationships with external partners, such as vendors and agencies, to ensure timely and high-quality deliverables. Build, execute, and optimize email marketing campaigns, automated flows, segmentation strategies, and reporting within the Email Service Provider. Create QR codes and landing pages for packaging, print ads, and other marketing needs. Support review collection, syndication and display. Assist with digital advertising campaigns. Support SEO and AI-search optimization efforts through keyword research, metadata management, structured content, technical best practices, and content optimization.