Elite STR Listing Optimization Specialist (Airbnb, VRBO, BDC, Expedia) – 12 Unit Portfolio
We are Cire Homes, a premier short-term rental management company based in Atlanta, GA. Our team is comprised of former Airbnb Ambassadors and Customer Service Experts, and we operate with a "Process-First" mentality. We are looking for a data-driven Listing Optimization & Merchandising Specialist to audit and overhaul our 12-unit portfolio across four major platforms: Airbnb, Vrbo, Booking.com, and Expedia. We don't just "list" properties; we merchandise assets. We need someone who understands the intersection of guest psychology, SEO, and OTA algorithms. Key Responsibilities: Your work will be structured around our Three Performance Pillars: 1. Search Dominance & Visibility (SEO) Execute "Listing Heartbeat" refreshes to signal activity to OTA algorithms. Optimize metadata, titles, and tags to ensure Page 1 placement. Strategic implementation of OTA-specific promotions (Genius, Member Deals). 2. Conversion Engineering (Click-Through Rate) Audit and curate professional photography to tell a compelling visual story. Write high-converting, benefit-driven SEO copywriting that "stops the scroll." Perform competitive "Comp" analysis to ensure our listings are the most attractive in their specific micro-markets. 3. Platform Management & Trust Ensure 100% amenity accuracy and "Tag Optimization" (EV charging, cribs, workspace, etc.). Sync cross-platform content to maintain brand consistency. Requirements: Technical Expert: Deep experience with the back-end of Expedia Partner Central and Booking.com Extranet (standard Airbnb knowledge is not enough). Copywriting: Ability to write professional, warm, and persuasive listing descriptions. Algorithm Knowledge: Understanding of how to trigger search rankings on various platforms. PMS Experience: [Insert your PMS name here, e.g., Hostaway, Guesty] experience is a major plus. Project Scope: Initial audit and optimization of 12 existing listings. Ongoing weekly "Heartbeat" maintenance and monthly performance reporting. How to Apply: Please start your proposal with the word "ATLANTA" so we know you’ve read our standards. Please provide: Examples of listings you have optimized (before/after stats preferred). A brief explanation of your strategy for improving visibility on Booking.com specifically. Your experience level with Expedia Partner Central.