Email & SMS Marketing Specialist

Job Description:

• Develop, implement, and manage email marketing campaigns and automated flows using Klaviyo (or similar platforms) across clients
• Create and execute SMS marketing campaigns to drive customer engagement and sales
• Design email templates and write compelling copy that aligns with brand voice and client objectives
• Segment and target email lists to deliver personalized, relevant messaging to the right audiences
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results
• Conduct A/B testing to continuously improve open rates, click-through rates, and conversion rates
• Collaborate with creative and client teams to produce engaging, high-converting marketing materials
• Maintain and grow email and SMS subscriber lists in full compliance with applicable regulations (CAN-SPAM, GDPR, etc.)
• Report on key performance metrics and provide actionable insights to improve campaign effectiveness
• Stay current with the latest trends, tools, and best practices in email and SMS marketing
• Audit new client accounts and provide detailed 3/6/12m roadmaps

Requirements:

• 3+ years of proven experience in email and SMS marketing, with a strong focus on campaign management and flow creation
• Proficiency in Klaviyo is mandatory
• Strong analytical skills with the ability to interpret data and translate it into strategic decisions
• Excellent copywriting and editing skills with a keen eye for brand voice
• Hands-on experience with A/B testing and conversion rate optimization
• Solid knowledge of email marketing best practices and compliance regulations (CAN-SPAM, GDPR, etc.)
• Ability to manage multiple projects independently while also contributing as a collaborative team member
• Strong organizational skills and exceptional attention to detail
• Familiarity with eCommerce clients is a plus
• Experience working in an eCommerce or marketing agency environment is a plus

Benefits:

• PTO, Sick days, Flex Time, & Paid Holidays (options for floating & or religious holidays)
• Medical & Dental Benefits offered
• Eligibility for 401(k) plan after 1 year of employment, with employer match up to 3%
• Opportunities for professional growth and development