Founding Account Executive (New Business) (m/f/d)

Your mission This isn't inheriting a territory someone else built. As our Account Executive for New Business, you own new business end to end -from first outbound touch to signed contract- and you turn what the founders have already proven into a motion that scales. You'll be our first dedicated seller: you shape the playbook now, and as we grow you'll help build and lead the commercial team behind it. Year-one target: €350k–€550k+ new ARR Typical deals: €10k–€30k ACV, annual subscriptions, sales cycles under 90 days Motion: outbound-led (inbound supported by marketing), multi-threaded, often with a hands-on trial as part of the close What you'll ownBuild and run outbound pipeline (LinkedIn, email, calls) threaded across multiple stakeholders The full sales cycle: discovery → demo → trial → proposal → close Selling a new category: educating buyers, creating urgency, making the "ask your data, get decisions" shift land HubSpot discipline: clean stages, next steps, close dates, and a forecast you can stand behind A clean closed-won handover to our CX team Who you'll sell to First focus: real estate (entry point), retail & e-commerce, media & publishers. You'll engage Asset Managers, CX & Insights owners, Customer Success leaders, and IT/security where needed, usually several at once. Your profile What we're looking for 2-4+ years closing B2B SaaS, outbound-first (not SDR-only) A true hunter; you work independently, own your number, and deliver results without being managed to them A track record of creating pipeline and closing independently ; you've packed your own bag Strong discovery, demo and negotiation; including with C-level / executive buyers Comfortable in a fast-paced, fast-changing environment; you move quickly and adapt Strong affinity for digital products, AI and tech; you get genuinely excited about the space and can speak credibly to technical buyers You thrive in ambiguity; you build processes and don't sit still Strong HubSpot experience and fluency with modern sales tooling (Calendly, sequencing, etc.); clean CRM habits; MEDDICC or SPICED a plus Fluent Business Level German and English Open to 1-2 days/month travel in DACH (expensed) Why us? Primefold XI is the Experience Intelligence platform. Instead of building dashboards and digging through reports, teams ask their data a question in plain language, and get the answer, the recommendation, and the report back in minutes. We turn customer, employee and market feedback into decisions. Already trusted by ECE Group, Sportscheck, Funke Mediengruppe, NAS Investment, RFR and Webedia. We're an early-stage team selling a genuinely new category, and we're moving from founder-led selling to a real, repeatable sales engine. That's where you come in. About us Berlin-based startup Primefold is building an architectural intelligence layer that is agentic, modular, and domain-aware. It ingests heterogeneous data, learns the context of a business, and continuously provides decision-ready guidance across products and teams. We are looking for engineers who can contribute to this core platform.