Fractional CMO – Performance Creative & Growth Strategy UK DTC Health/Wellness Ecommerce Brand
We're looking for an experienced Fractional CMO to work closely with the founder of a growing UK health and wellness ecommerce brand. This is a part-time strategic role sitting above our creative team, helping us make smarter decisions across creative strategy, research, and overall growth. What You'll Be Doing - Turning customer research, reviews, and market insights into winning angles, hooks, and headlines for our ad creative - Providing creative direction and quality control across our team of designers and video editors - Ensuring briefs are strong and output is on strategy before anything goes live - Advising on how our broader marketing ecosystem fits together including email, content, and landing pages - Working closely with the founder to shape and evolve our overall growth strategy What We Can Offer - A part-time, ongoing fractional role with real strategic influence - The opportunity to go full time with bonus/profit sharing for the right candidate - Direct access to the founder with fast decisions and no corporate layers - A lean, capable creative team already in place for you to direct - The opportunity to shape a growing brand from an early stage What We're Looking For - Proven experience in a senior marketing or CMO role, ideally within DTC ecommerce - Strong understanding of performance creative and what makes ads actually convert - Experience turning customer research into compelling creative strategy - Someone who can give clear, confident direction to a creative team - Comfortable advising across the full funnel including email, content, and landing pages - Media buying experience is a bonus but not a requirement