Google Ads Media Buyer

Google Ads Media Buyer (E-commerce) Location: 100% Remote (EU Core Hours) Employment Type: Full-time Industry: Performance Marketing / E-commerce About the Opportunity Our client is a fast-growing performance marketing agency specializing in scaling e-commerce brands across international markets. They partner with established direct-to-consumer businesses and focus on sustainable growth, profitability, and data-driven decision making. As a Google Ads Media Buyer, you will take full ownership of a portfolio of e-commerce accounts, managing strategy, execution, optimization, and client communication. This role is ideal for someone who enjoys combining analytical thinking with hands-on campaign management and wants to have a direct impact on business results.

Key Responsibilities

Manage and optimize Google Ads campaigns across Search, Shopping, Performance Max, and Display. Own the performance of assigned client accounts, ensuring campaigns contribute to revenue growth and profitability. Develop testing frameworks for campaign structure, bidding strategies, audiences, creatives, and ad copy. Analyze account performance and translate data into actionable optimization plans. Monitor key business metrics such as ROAS, MER, CAC, revenue contribution, and overall spend efficiency. Collaborate with internal media buying specialists to exchange insights and solve performance challenges. Support creative development by providing feedback, creative briefs, and ad copy recommendations. Ensure accurate tracking and attribution through Google Analytics 4 and Google Tag Manager. Maintain clear communication with clients through Slack, reporting, and regular performance meetings. Stay up to date with Google Ads best practices, platform updates, and emerging e-commerce trends.

Requirements

Proven experience managing Google Ads campaigns for e-commerce brands. Strong understanding of Search, Shopping, Performance Max, and Display campaigns. Experience working with performance-driven KPIs such as ROAS, CAC, MER, and revenue growth. Ability to independently manage multiple client accounts simultaneously. Strong analytical mindset with the ability to identify trends and optimization opportunities. Hands-on experience with Google Analytics 4 and a working knowledge of Google Tag Manager. Excellent communication skills and confidence in client-facing interactions. High level of ownership, accountability, and attention to detail. Fluent English, both written and spoken.

Nice to Have

Experience working in a marketing agency environment. Familiarity with Shopify and e-commerce ecosystems. Experience with attribution and analytics tools such as Triple Whale. Understanding of conversion rate optimization (CRO) principles. Experience collaborating with Meta Ads teams on multi-channel growth strategies. Tools & Platforms Google Ads Google Analytics 4 (GA4) Google Tag Manager (GTM) Shopify Triple Whale Airtable Slack Google Workspace

What We Offer

Fully remote work environment. Opportunity to work with established international e-commerce brands. High level of ownership and autonomy in managing accounts. Performance-based compensation growth linked to results and client retention. Professional development budget for courses, certifications, and learning resources. Private healthcare package. Company equipment. Paid time off and additional employee benefits. Clear career progression path within a rapidly growing organization.

Compensation

Competitive compensation package depending on experience, location, and engagement model. In addition to the base salary, the role includes performance-based incentives linked to client retention, account ownership, and contribution to business growth.