GTM Systems & Strategy Principal | Grand Rapids, MI or Remote

Description US Signal is a leading data center services provider, offering secure, reliable network, cloud hosting, colocation, data protection, and disaster recovery services — all powered by its expansive, robust fiber network. US Signal also helps customers optimize their IT resources through the provision of managed services and professional services. We are hiring a GTM Systems & Strategy Principal to join our team immediately! This is a builder's role for someone who sees the entire revenue engine and knows exactly which levers to pull. As GTM Systems & Strategy Principal, you won't just support the go-to-market motion. You'll architect it. You'll own the full pre-sale revenue lifecycle, from the first signal of intent through closed-won handoff, and you'll have the authority, tools, and cross-functional reach to make it work at scale. If you've ever looked at a company's pipeline infrastructure and thought I know exactly how to fix this, this role was written for you. What You'll Own Pipeline Architecture & Lead Generation Design and continuously sharpen the end-to-end prospecting framework, including workflow design, sourcing strategy, qualification standards, and the governance that keeps pipeline clean from entry forward. Cross-Functional Revenue Alignment Define the handoff protocols that keep Marketing, RSLs, and AEs moving in sync. You'll set the accountability structures that eliminate the gaps where pipeline quality typically erodes. Data Integrity & Funnel Intelligence Build the governance and data standards that make your funnel trustworthy. Reliable insights, clean attribution, and audit-ready performance metrics, because good decisions require good data. Sales Technology Ecosystem Own the full stack: CRM, engagement platforms, data and intelligence tools. You'll manage vendors, drive integrations, and relentlessly optimize for ROI, not just adoption. AI-Powered Selling Strategy Lead the organization's AI strategy within sales. Prioritize use cases, evaluate tools, and build the governance framework that turns AI from a buzzword into a genuine productivity and conversion multiplier.

What We're Looking For

You bring GTM strategy depth and a systems thinker's instinct. You're equally comfortable in a whiteboard session mapping revenue flow and in the weeds of a CRM configuration that's been held together with workarounds. You have a genuine passion for AI-enabled selling and the judgment to cut through hype and identify what actually moves the needle.

Requirements

What you bring to the team: 6+ Years Experience designing prospecting workflows and pipeline governance frameworks in a managed IT service, network, or cloud infrastructure company. Experience evaluating and adopting AI tools in a commercial context, with the ability to drive change across a non-technical audience. Deep understanding of revenue operations systems, data flows, and process design across the lead-to-cash lifecycle. Strong analytical and problem-solving skills with the ability to translate business needs into scalable, well-documented architectural solutions. Clear, candid communicator who builds trust across technical and non-technical stakeholders, influences without authority, and provides constructive guidance. Competencies: Know the Mission: Mission Alignment, Strategic Awareness Find a Way to Win: Results Orientation, Initiative Be Reliable: Dependability, Execution, Time Management Education: Bachelor's Degree or 4+ Years Professional Experience in Sales Operations, Revenue Operations, or GTM Operations What We Offer: In return for your hard work and commitment, you will enjoy a supportive and inclusive workplace, along with the following benefits: Generous paid time off policy, including vacation, and 10 paid holidays Competitive and comprehensive medical, dental, and vision benefits plans with Flexible Spending benefits including medical/dental expenses and dependent care 401(k) retirement plan with a generous contribution Group Term Life Insurance covered 100% by employer Wellness incentive to promote overall employee well-being Paid volunteer time Business casual dress code Working Conditions and Physical Demands: This position may be performed in either a standard office setting or a home office environment. It requires prolonged periods of sitting, frequent use of a computer and other office equipment, and effective time management in a self-directed work environment. Occasional lifting of items up to 25 pounds may be required. All US Signal employees will comply with US Signal Information Security policies to ensure the confidentiality, integrity, and availability of US Signal and customer data. All employees are responsible to ensure actions comply with state and federal regulations and requirements. We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas at this time. US Signal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. The anticipated base salary range for this position is $120,000 - $143,000 per year plus incentive, depending on location, skills, experience, and other job-related factors. Actual compensation will be determined based on a variety of factors, including but not limited to candidate qualifications, experience, geographic location, and internal equity.