Head of Social Media
About the role
- The Head of Social Media is a senior-level position that would involve overseeing the The Block's social media strategy and presence across platforms such as X, LinkedIn, Instagram, TikTok, Threads, Facebook, and others.
- The role would report to the Publisher and entail leading a team to enhance brand visibility, audience engagement, and traffic to editorial, research, and other content.
What you'll do
- Developing and executing a comprehensive, platform-specific social media strategy aligned with The Block's overall business objectives.
- Leading a team of social media specialists to create, curate, and manage engaging content, such as text posts, graphics, videos, and reels, while ensuring consistent quality and brand messaging.
- Monitoring audience interactions, responding to comments, and fostering community engagement to build loyalty among readers, industry professionals, and enthusiasts.
- Planning and implementing social media campaigns, including budget management, ad creation, and optimization, to amplify reach and drive targeted traffic to The Block's website.
- Collaborating with editorial, multimedia, and sales teams to integrate social media efforts with content production, partnered content, and reputation management.
- Analyzing performance data to refine strategies, identify trends in the cryptocurrency space, and mitigate risks such as reputational issues associated with misguided social content.
- Staying abreast of platform algorithms, emerging trends, and best practices in social media for news and media organizations, particularly in fast-paced sectors.
Work location & Authorization Candidates must have the legal right to work in the country where they reside or where this role is based without sponsorship. Compensation & Benefits We offer competitive, location-based compensation. Our total rewards include: Remote work flexibility Paid time off (local holiday policies respected) Health and wellness benefits (varies by location) Flexible PTO Working Hours & Time Zones This fully remote role is open to candidates globally, though preference for Eastern timezone +- 1/2 hours. You'll primarily collaborate with team members in the US and Europe. We promote async work but may require some overlap hours.