Lead UX Product Designer - Guest UX

The pay range is $128,000.00 - $231,000.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits. About Target: Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. Target UX is a group of design, content, research, and accessibility practitioners and experts, with a passion for improving and innovating our digital experiences for Target’s guests, team members, and partners. Here, we pride ourselves on designing tangible, inspiring, and impactful solutions that serve all aspects of our business– and being a part of the team means you will play a critical role for Target’s digital experience by increasing ease, simplicity, value, and delight for every touchpoint. About the role: As a Lead UX Designer for Roundel in our Guest UX (GUX) team, you are at the forefront of Target’s evolving digital and ad tech experience—shaping the AI-powered campaign workflows our partners and team members use to create, manage, and measure media experiences powered by Roundel. From deepening relationships through personalized shopping experiences to evolving advertising and monetization, Guest UX plays a critical role in delivering value and driving business growth for our partners and with our guests. As a Lead UX Designer, you’ll help define experience strategy, drive complex initiatives forward, and ensure every solution delivers both for the guest and the business. You’ll collaborate deeply across product, engineering, and marketing partners, while mentoring other designers and advocating for best-in-class user-centered design. Responsibilities: Create UX patterns that clarify why campaigns perform, how ads are delivered, and which signals drive optimizations Translate high-level product vision into detailed workflow models for advertisers, operators, and measurement users Define UX north stars and experience blueprints for critical user journeys and surfaces, including campaign setup, optimization, and insights Lead end-to-end UX for ad-tech features: campaign planning, forecasting, targeting, bidding, creative approvals, reporting Translate decisioning logic (such ML ranking, relevance models, budget optimization algorithms) into explainable UI surfaces Represent complex mechanics (auction behavior, pacing, spend forecasts) through insights, notifications, and visualizations a marketer can understand Leverage your influence to champion user-centric outcomes within and across product experiences Partner with engineering to map dependencies (e.g., logging, ML-driven optimization surfaces, inventory systems). Proactively identify UX risks in campaign management or measurement areas and propose alternative design paths. Mentor and guide junior designers, fostering growth in craft and critical thinking. Investigate using both qualitative and quantitative research methods Set a high standard for design craft—ensuring accessibility, usability, clear information architecture, thoughtful interaction design, and polished visual execution Promote and advance a culture of human-centered design across UX, product, and engineering Build a network of relationships to enable your vision in service of enterprise experiences and tools and Target as a whole About you: 7+ years' experience as a product designer with a strong portfolio showcasing successful product design and ad tech expertise You thrive at the intersection of design strategy, scaled solutions, and craft Expert skills in UX and product design, as well as structuring and planning work, and owning the design process Advanced proficiency in modern design and prototyping tools (e.g., Figma). Advanced strategic problem-solving, systems thinking, and collaboration skills Proven ability to effectively use data and insights to set your direction and communicate your approach Skilled at balancing near-term delivery with long-term vision You are an expert in communicating how design connects to, serves, and improves business outcomes Comfortable exploring and using emerging AI-powered tools to support the design process, with curiosity around its evolving role in UX practice Exhibit