Manager, Paid Search
Who we are. At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support. We are seeking a data-driven, curious, and independent Paid Search Manager to oversee and optimize search campaigns across Google, Microsoft, and regionally relevant search engines globally. This role is ideal for someone passionate about digital marketing, data-driven decision-making, and international campaign strategy. What you’ll do & how you’ll make your mark. Manage and optimize global paid search campaigns across Google Ads and Microsoft Ads. Develop and execute strategies leveraging SEM and Performance Max (PMax) to maximize ROI. Analyze campaign data and generate insights to improve efficiency using levers including budgeting, audience targeting, bidding strategies, and creative effectiveness. Drive the testing of advanced Google Ads capabilities, including PMax, AI Max and smart bidding. Test and iterate on ad creatives, copy, keyword mix and landing pages to enhance conversion rates. Stay updated on global paid search trends, platform updates, and industry best practices to inform campaign strategy. Collaborate with cross-functional teams, including analytics, creative, and regional marketing teams, to ensure alignment with business objectives. Manage budgets efficiently, ensuring campaigns are meeting KPIs while maximizing return on ad spend. Report on campaign performance, providing clear insights and recommendations for optimization. Who you are & what you’ll need to succeed. 3-5 years of hands-on experience managing paid search campaigns, preferably in an global setting. Strong expertise in Google Ads and Microsoft Advertising. Proven experience with Google Performance Max (PMax) is a must. Ability to work independently, proactively solve problems, and drive results. Strong analytical skills with experience using Tableau/Adobe Analytics, Google Ads reporting, and other performance measurement tools. Familiarity with bid strategies, audience segmentation, and keyword research in a multi-market environment. Experience with automation tools is a plus. Strong communication skills to present findings and collaborate with global teams. Why you’ll love us. We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment. Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well. We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20+ affinity groups where you can network and connect with Newfolders globally. We care about you. We provide an excellent pension scheme, generous vacation days, lunch in the office, education sponsorship, and much more! Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold! #LI-SM1 #LI-Remote #Bluehost Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship. This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.