Marketing Communications Specialist

Marketing Communications Specialist At G&G Industrial Lighting, we don’t just build lights—we engineer solutions that perform in the toughest environments. From food processing facilities to transit systems and industrial applications, our products are designed to thrive where others fail. Built on a foundation of innovation, customer-first thinking, and American manufacturing, we partner closely with our customers to solve real-world challenges and deliver reliable, purpose-built solutions. We are seeking a Marketing Communications Specialist to support the development and execution of G&G’s commercial messaging and campaign initiatives. This role goes beyond traditional marketing communications, contributing to structured campaigns, sales-enablement content, and vertical market messaging that help drive specification influence, strengthen rep effectiveness, and support national account growth. The ideal candidate will collaborate closely with cross-functional teams to translate strategic priorities into clear, compelling content and campaigns. This position is well-suited for a marketing professional with a few years of experience who is eager to build expertise in campaign execution, messaging development, and sales support within a growing organization. Who will I report to? Director of Marketing What roles am I accountable for? Campaign Execution Execute targeted marketing campaigns, including email campaigns and nurture sequences Build and manage campaign workflows, lists, and segmentation within marketing automation platforms Create and update landing pages and supporting campaign assets Messaging & Content Support Support the development and execution of vertical market and persona-based messaging (e.g., food processing, transit, maintenance facilities) Assist in translating technical product features into clear, customer-facing messaging Ensure consistency across marketing materials and communications Performance Tracking Track and report on campaign performance, including email metrics and engagement data Support ongoing optimization of campaigns through updates to messaging, targeting, and execution Content Creation Develop and update sales and marketing content, including case studies, application briefs, and campaign materials Maintain and organize marketing content for internal and external use Sales & Channel Support Assist in developing “campaign-in-a-box” tools for independent rep agencies Support distributor and OEM sales channels with content and campaign materials Collaborate with sales teams to support ongoing outreach and pipeline activities Technical Marketing Support Assist with marketing efforts that support engineering specifications and follow-up campaigns Develop content for technical audiences, including engineers and operators What does success look like? Success in this role means campaigns are running consistently across priority vertical markets, with sales teams and rep agencies actively using marketing content in their day-to-day execution. Messaging is clear, consistent, and aligned to application-level value, ensuring it resonates with technical and commercial audiences. Over time, marketing becomes a measurable contributor to the business, influencing pipeline development, increasing specifier engagement, and strengthening positioning within key accounts. How do we show up every day? Positive Attitude - See challenges as growth opportunities. Keep an optimistic mindset. Create an uplifting environment. Above and Beyond - Genuine care for our customers and team - exceeding expectations. Always Learning - Problem-solvers who continuously learn. Insatiable thirst for personal & professional growth. Gets It Done (GSD) - Fast-paced, follow through on commitments. Detailed Oriented - Intentional and dedicated to excellence in all that we do. What will I need to succeed? Must align with our Core Values Must have 3-5 years of experience marketing technical or industrial B2B products that require explanation and involve engineers, operations teams, buyers, distributors, reps, or OEM channels. Hands-on experience building and executing email campaigns using a marketing automation platform (e.g., HubSpot, Salesforce, Pardot). Ability to create sales-enablement content such as case studies, application briefs, and customer-facing messaging. Strong writing skills with the ability to translate technical features into clear, application-level customer value. Experience supporting sales teams, distributors, or rep networks. Ability to develop messaging for technical and commercial audiences (e.g., engineers, operators, buyers). Comfortable collaborating directly with sales leadership on messaging and campaign priorities.