Marketing & Growth Manager (m/f/d)

Your mission As Marketing & Growth Manager, you will help us take marketing to the next level: more structured, more measurable and more closely connected to pipeline and revenue growth. This is a hands-on role for someone who can create focus, execute campaigns and build the processes needed to scale marketing in a fast-growing company. You will work closely with our founders, Sales, Customer Success and our existing Marketing Manager to generate demand, improve lead management, strengthen event and campaign follow-up, create customer proof points and use AI tools to make marketing more efficient and impactful. Your responsibilities Planning, executing and optimizing marketing campaigns across different channels. Improving how we generate, capture, qualify and hand over leads to Sales. Setting up clear campaign structures, timelines, KPIs and reporting. Working with HubSpot to manage campaigns, lists, workflows and lead data. Working closely with our Marketing Manager to make trade fairs, events and campaigns more structured and measurable. Helping prepare and follow up on events to increase the impact on pipeline and customer conversations. Coordinating customer stories, case studies, video content and proof points together with Sales and Customer Success. Supporting PR, partnerships and referral initiatives where they contribute to our growth. Identifying practical ways to use AI tools and automation in daily marketing work. Bringing structure, ownership and a hands-on mindset to marketing projects. Your profile You have several years of experience in B2B marketing, ideally in SaaS, tech, food-tech, retail-tech or a similar environment. You have experience planning and executing marketing campaigns from start to finish. You understand how marketing can support Sales and contribute to pipeline. You are comfortable working with CRM and marketing tools, ideally HubSpot. You are structured, analytical and enjoy working with KPIs. You are hands-on and happy to execute, not only create concepts. You are confident in managing projects, stakeholders and deadlines. You are interested in AI tools, automation and modern marketing workflows. You enjoy working in a fast-growing company where not everything is already defined. You are proactive, pragmatic and want to take ownership. You communicate clearly and have a very good command of English. German is a plus. Why us? Exciting and responsible tasks in a fast-growing company with purpose. The opportunity for meaningful and future-oriented work – help us ensure that less food ends up in the bin. A central role in shaping how marketing at foodforecast works and grows. Close collaboration with founders, Sales, Customer Success and Marketing Responsibility for your own projects and the freedom to actively shape things. Flexible working hours and remote within Germany. A dynamic, motivated team with short decision-making paths. About us We are a tech start-up from Cologne that uses artificial intelligence (AI) to reduce food waste along the supply chain. Our AI analyzes historical sales data from a wide range of sectors - from bakeries to supermarkets and restaurants - and combines this with external influencing factors such as weather, public holidays and special location features. This results in precise, up-to-date forecasts for production and orders, which can be integrated fully automatically into existing systems. This not only makes planning more efficient, but also optimizes the use of goods - so that less food ends up in the garbage can.