Marketing Manager
The Marketing Specialist is responsible for executing and optimizing marketing programs that drive brand awareness, lead generation, and customer engagement. This role collaborates cross-functionally with sales, product, operations, and leadership teams to deliver integrated campaigns across digital and traditional channels. The ideal candidate is both analytical and creative, with a strong ability to translate strategy into measurable results while supporting both external marketing initiatives and internal communications.
Key Responsibilities
Campaign Execution & Management Plan, execute, and optimize multi-channel marketing campaigns (digital, email, social, events, and web) Support go-to-market initiatives for products, services, or verticals Coordinate timelines, assets, and stakeholders to ensure on-time delivery Content, Messaging & Internal Communications Develop and manage marketing content including emails, website pages, case studies, blogs, and sales materials Support internal communications including company announcements, newsletters, leadership messaging, and change initiatives Ensure consistent brand voice and messaging across both external and internal channels Partner with internal subject matter experts to translate technical offerings into customer-focused messaging Trade Shows & Events Plan and support industry trade shows, conferences, and customer events from end to end Coordinate logistics including booth setup, marketing collateral, registrations, and vendor management Partner with sales to align pre-event outreach and post-event follow-up Track and report on event performance, including lead generation and ROI Digital Marketing Manage and optimize digital channels including website, SEO/SEM, paid media, and social media Monitor campaign performance and make data-driven recommendations for improvement Support marketing automation and CRM initiatives Analytics & Reporting Track and analyze key performance indicators (KPIs) such as leads, conversion rates, engagement, and ROI Prepare regular reports and dashboards to communicate campaign performance Provide insights to refine targeting, messaging, and channel strategy Sales & Cross-Functional Support Partner with sales teams to align marketing efforts with pipeline and revenue goals Develop tools and collateral to support the sales process Coordinate with product, operations, and leadership teams on strategic initiatives
Qualifications
Required Bachelor’s degree in Marketing, Business, Communications, or related field 2–5 years of experience in marketing or related role (B2B experience preferred) Strong project management and organizational skills Experience with digital marketing tools (e.g., CRM, marketing automation, Google Analytics) Excellent written and verbal communication skills Preferred Experience in [industry—e.g., field service, refrigeration, healthcare, etc.] Experience planning or supporting trade shows and events Familiarity with SEO, paid media, and content marketing strategies Experience supporting account-based marketing (ABM) or lead generation programs Key Competencies Analytical mindset with attention to detail Ability to manage multiple priorities in a fast-paced environment Strong collaboration and stakeholder management skills Ability to communicate effectively across all levels of the organization Creative problem-solving skills with a focus on execution About Smart Care Smart Care is a national repair and service provider for commercial foodservice, refrigeration, and cold storage equipment. Our offering of comprehensive mechanical services includes hot side cooking equipment, stand-alone refrigeration, specialty coffee and beverage, complex rack refrigeration and HVAC. Smart Care is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected class status. All qualified individuals are encouraged to apply. If you need a reasonable accommodation with respect to Smart Care’s application or hiring process due to a disability, please contact the Human Resources department at [email protected].