Media Strategist
• This is a 40-hour per week contract position* Our client is looking for a senior-level Paid Media Strategist to support growth across key international markets via paid media, including the UK, France, Germany, Spain, and Australia. This person will play a highly strategic and hands-on role, partnering closely with country marketing managers and the paid media team to optimize campaign performance, shape creative direction, and drive market-specific insights. This is not a junior campaign execution role. We’re looking for someone who understands how all pieces of the funnel work together — media, creative, testing, analytics, and localization — and can continuously refine strategy based on performance and consumer behavior. Key Responsibilities:
- Develop and optimize paid media strategy across multiple international markets
- Manage and/or support media buying across platforms including Meta, Google, and other paid channels
- Monitor campaign performance and proactively identify optimization opportunities
- Analyze market-specific performance trends and translate insights into actionable recommendations
- Partner with creative and marketing teams to provide guidance on messaging, creative performance, and testing strategies
- Design and interpret campaign tests, learning agendas, and iteration plans by market
- Collaborate closely with country marketing managers and the paid media team to align strategy and execution
- Continuously refine campaigns based on consumer behavior, cultural nuances, and performance data
- Communicate strategic recommendations clearly and confidently to stakeholders
Qualifications
- Significant experience in paid media strategy and campaign optimization
- Strong hands-on experience with platforms such as Google Ads and Meta Ads Manager
- Deep understanding of performance marketing analytics and attribution
- Experience supporting international or multi-market consumer brands
- Familiarity with European and/or Australian consumer markets strongly preferred
- Ability to balance strategic thinking with tactical execution
- Comfortable working in ambiguous, fast-paced, startup-like environments
- Strong communicator with a collaborative, curious, and self-directed working style
Candidate Profile
- Not overly corporate or narrowly scoped in approach
- Curious and eager to learn what drives performance in different markets
- Comfortable testing, pivoting quickly, and iterating based on feedback
- Proactive in identifying gaps, asking questions, and sharing perspectives
- Enjoys working cross-functionally with strategy, media, and creative teams
- Motivated by solving problems and building processes in growing markets
- Must have familiarity with European consumer behavior across target markets (UK, France, Germany, Spain) as well as Australia