Paid Search Specialist
G2 is the world's largest and most trusted software marketplace, and they are seeking a detail-oriented Paid Search Specialist to join their Performance Marketing team. The role involves managing paid search campaigns, optimizing performance, and collaborating with global teams to drive revenue through effective digital marketing strategies.
Responsibilities
- Day to day performance. First and foremost, this role will be focused on driving revenue with a great ROAS via our paid search channel, across Google and Bing, including optimizations around bidding, creative and audiences
- Building & optimizing paid search campaigns. Within your first few weeks you’ll be responsible for managing several high budget key accounts
- Acting as a Paid Search Subject Matter Expert: You will be leveraged as the Paid Search subject matter expert and you will be one of the main experts about all things Paid Search
- Data driven decision making. Leverage in-house reporting systems and analytical tools to become a master of data driven analysis and optimizations and improve campaign performance
- Global collaboration: You will collaborate globally with our teams in the US and in Europe to report the performance, results, and trends of the Paid Search campaigns on a regular basis
- Campaign strategy, planning, execution and optimization: Create, test, iterate and optimize the Paid Search campaigns in Google and Bing
- Reporting: Report on performance (Results & data driven reasons) of your campaigns, your action plans, roadmap and your forecast to the other team members
- Collaborating: Engage with diverse internal teams (spanning analytics, creative, marketing ops, and technical departments) to ensure seamless alignment on campaign deliverables and timelines. Build strong relationships with ad platform representatives to stay ahead of industry developments and drive innovation
Skills
- 1-3 years of hands-on experience managing Paid Search campaigns
- Experience managing at least 10K-20k monthly USD budget
- A knack for reporting and Excel. You feel comfortable analyzing large data sets and know all the important Excel functions like sorting, filtering, VLOOKUP, concatenations, and pivot tables
- Problem-solving skills. You possess the experience, intellect, and know-how to analyze your campaigns, think through action items, and execute them confidently
- A driven and self-starting personality. You should have a thirst to constantly learn more about digital marketing through reading, continued training and learning from other team members as you grow in this role and with our business
- A bachelor's degree and/or relevant marketing certifications. Exceptions can be made with strong real-world experience
- Must be US-based. Austin, TX candidates preferred (hybrid 2 days/week); open to fully remote for the right candidate
Benefits
- Offers Bonus
- Workplace_type: Hybrid
- Hybrid (2 days/week in office)
- Open to US-based remote candidates for the right fit
Company Overview