PPC & Ad Specialist - Freelance, Remote
About the position Our client is a U.S.-based ecommerce and operations company managing a portfolio of three consumer brands across multiple online marketplaces and direct-to-consumer platforms. Founded in 2025 and headquartered in Fort Collins, Colorado, the company focuses on building and scaling practical, customer-focused products. The organization is led by an active, hands-on founder who is deeply involved in growth, acquisitions, and day-to-day performance optimization across the business. This role exists to relieve the founder from the day-to-day complexity of managing multiple advertising accounts across three ecommerce brands. The company is currently experiencing inefficiencies in ad performance, including wasted spend, overbidding, and missed keyword opportunities across platforms. The goal of this hire is to bring in a highly capable PPC specialist who can independently optimize campaigns, improve ad efficiency, and scale performance while reducing the need for constant oversight.
Responsibilities
- Manage and optimize 14–15 advertising accounts across Amazon, Google Ads, Walmart, Shopify, eBay, Etsy, and Meta
- Ensure consistent monitoring of campaign performance across all brands
- Maintain organized tracking and structure across multiple platforms and logins
- Identify and eliminate wasted ad spend from ineffective keywords and bids
- Optimize ACoS, ROAS, conversion rates, and targeting strategies
- Reallocate budgets toward high-performing campaigns and audiences
- Manage and optimize Amazon PPC campaigns including keyword targeting, bid adjustments, and search term analysis
- Apply marketplace-specific best practices across Walmart, eBay, and Etsy ads
- Support optimization of product listings where needed to improve ad performance
- Monitor performance metrics and communicate actionable insights to leadership
- Clearly report what is working, what is not, and what should be adjusted
- Proactively recommend improvements without requiring step-by-step direction
Requirements
- Proven hands-on experience in PPC / paid advertising
- Proven experience managing multiple ecommerce advertising accounts simultaneously
- Strong understanding of campaign optimization including keywords, bids, targeting, and budget allocation
- Experience working with Amazon Ads and at least one major platform such as Google Ads or Meta Ads
- Ability to work independently and make data-driven optimization decisions without constant supervision
- Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
- Internet speed of at least 40MBPS
- Headset with an extended mic that has noise cancellation and a webcam
- Back-up computer and internet connection
- Quiet, dedicated workspace at home
- Must have a reliable internet connection and a quiet workspace
- Required to provide own computer with Intel Core i5 or something similar or higher operating system
Nice-to-haves
- Deep understanding of PPC optimization and ecommerce advertising strategy
- Strong analytical mindset with ability to interpret performance data (ACoS, ROAS, CTR, CVR)
- Experience with multi-platform advertising ecosystems (Amazon, Google, Meta, marketplaces)
- Ability to prioritize and manage multiple accounts and campaigns simultaneously
- Proactive problem-solving and ability to identify inefficiencies without instruction
- Strong communication skills and ability to report insights clearly and concisely
- Ownership mindset with high accountability and initiative
- You enjoy taking full ownership of advertising performance and optimizing campaigns end-to-end
- You are confident managing multiple ad accounts across different platforms and brands
- You prefer working independently rather than waiting for detailed instructions
- You are proactive in identifying issues and improving performance without being asked
- You are comfortable in fast-moving, founder-led environments where priorities may evolve
- You take pride in improving ROI, efficiency, and scaling ecommerce growth through paid ads
Benefits
- No benefits package included