[Remote] Content Writer

Note: The job is a remote job and is open to candidates in USA. LucyRx is an independent pharmacy benefits manager committed to transforming healthcare by putting people first. The Content Writer plays a crucial role in crafting clear and engaging content across various channels, supporting marketing, sales enablement, and client communications to meet business needs.

Responsibilities

• Content Development & Narrative Support
• Develop clear, compelling content aligned with LucyRx’s positioning as a prescription care partner
• Translate complex concepts into simple, useful language for B2B, B2B2C, and consumer audiences
• Support content plans and messaging priorities established by Marketing leadership while helping bring ideas and execution forward
• Contribute ideas, identify opportunities, and help strengthen content through thoughtful execution
• Bring curiosity, judgment, and care to the work by asking clarifying questions, pressure-testing inputs, and improving drafts
• Ensure consistency in voice, tone, and positioning across all content
• Sales Enablement & Business-Critical Content
• Develop content for sales and client-facing materials, including one-pagers, presentations, and campaign assets, in partnership with the Sales Enablement Manager
• Collaborate with the Sales Enablement Manager to receive briefs and deliver polished, audience-right content on time
• Support messaging for key growth areas, including specialty, GLP-1, and women’s health
• Thought Leadership & External Content
• Write content across channels, including:
• LinkedIn and other social media (executive and brand)
• Website (pages, blogs, and articles)
• Digital and email campaigns
• Events and trade shows
• Collaborate with leadership and subject matter experts to develop credible, differentiated perspectives
• Ensure content is grounded in real-world experience, data insights, behavioral science, and market dynamics
• Cross-Functional Collaboration
• Partner with Clinical, Sales, Client Success, and Operations to gather inputs and shape accurate, meaningful content
• Support creative projects from brief to delivery, coordinating with design partners as needed under direction from project leads
• Ask strong, clarifying questions to improve the quality of inputs and outputs
• Translate complex information into clear, audience-appropriate messaging
• Act as a connector across teams to ensure content reflects real-world use and understanding
• Content Quality, Consistency & Standards
• Apply and uphold LucyRx voice and messaging standards across all content
• Ensure clarity, accuracy, and consistency in terminology and positioning
• Adapt tone and messaging appropriately across audiences while maintaining a consistent brand voice
• Edit and refine content to improve structure, readability, and human impact
• Contribute to evolving and strengthening LucyRx’s voice as the company grows
• AI-Enabled Content Development & Workflow Acceleration
• Use AI as a strategic thought partner to accelerate research, shape ideas, and improve content quality
• Apply AI tools to streamline drafting, iteration, and content production without sacrificing clarity or accuracy
• Bring structure and discipline to AI-assisted workflows to improve speed to market and consistency
• Identify opportunities to scale content creation and reduce manual effort through repeatable, AI-supported approaches

Skills

• Bachelor's degree in Communications, Marketing, Journalism, or related field (or equivalent experience)
• 5+ years of experience in healthcare content, writing, or communications roles across agency or in-house environments
• Demonstrated experience creating content that supports sales, marketing, or client engagement
• Strong ability to translate complex topics into clear, structured, and compelling content
• Experience working cross-functionally with non-marketing stakeholders
• Ability to manage multiple projects and priorities in a fast-paced environment and manage timelines and budgets
• Experience in healthcare, insurance, PBM, or another regulated industry
• Experience working in a growth-stage or high-change environment
• Experience supporting employer, consultant, or B2B audiences
• Experience with sales enablement or revenue-supporting content
• Tuned into culture, trends, and technologies in marketing and beyond

Company Overview