[Remote] Digital Marketing Lead
Note: The job is a remote job and is open to candidates in USA. Cornerstone Building Brands is a leading manufacturer of exterior building products for residential and low-rise non-residential buildings in North America. The Digital Marketing Lead will be responsible for executing key digital marketing activities to drive brand awareness, demand generation, and customer engagement while enhancing the company's online presence.
Responsibilities
- Execute and optimize all digital marketing activities including PPC, SEO, Paid Social, Websites, Visualizers, Marketing Automation to drive demand, increase brand visibility and maximize ROI
- Implement and manage top-of-funnel digital advertising campaigns to target and attract potential customers
- Coordinate pay-per-click (PPC) advertising and SEO efforts with assisting agencies and monitor performance to maximize ROI
- Assist with owned and third-party eCommerce initiatives as needed
- Maintain the brand's digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via WordPress
- Organize and perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital marketing assets
- Collaborate with the corporate digital marketing team to continuously improve our websites, including enhancements and troubleshooting of website errors and bugs
- Execute lead generation, nurture and communication campaigns in collaboration with brand and channel teams, utilizing email marketing best practices that follows and nurtures customers through the purchasing cycle
- Oversee the organization of leads within marketing automation platforms
- Organize assets, emails and campaigns within the Eloqua system for easy navigation
- Evaluate the effectiveness of digital campaigns and make data-driven recommendations for improvements
- Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement
- Monitor website usage / activity, campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs
- Lead the buildout of on-demand dashboards that allow for real time viewing for KPIs and metrics for agile decision making
- Deliver monthly performance reports
- Recommend optimizations and pivots to all digital activities based on reporting
Skills
- Bachelor's degree or equivalent highly relevant experience in marketing, communications, or a related field
- 3-5 years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies
- Proficiency in using digital tools and programs for advertising, analytics, and content management systems
- In-depth knowledge of the WordPress CMS, ensuring seamless experiences for customers across different channels
- Experience utilizing social media platforms and management systems for demand generation programs
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
- Strong analytical skills to analyze data, identify trends, and optimize digital marketing activities
- Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic
- Experience in coordinating and optimizing PPC campaigns to achieve business goals
- Solid understanding of lead nurturing and management techniques
- Ability to communicate effectively with internal stakeholders and work collaboratively as part of a team
Benefits
- Bonus
- Medical, dental, vision benefits starting day 1
- 401k
- PTO
- Paid holidays
- FSA
- Life insurance
- LTD
- STD
- EAP
- Discount programs
- Tuition reimbursement
- Training
- Professional development
Company Overview