[Remote] Digital Marketing Manager
Note: The job is a remote job and is open to candidates in USA. MeridianLink is seeking a Digital Marketing Manager to support the execution and optimization of paid digital programs across their B2B Mortgage and Consumer segments. This role focuses on strategy and hands-on campaign management, performance optimization, and reporting across core paid channels.
Responsibilities
- Execute and optimize paid media campaigns across search, social, display, and ABM platforms to support demand and pipeline goals
- Develop and execute segmentation strategies, including account-based marketing programs (e.g., 6sense or similar tools)
- Manage day-to-day campaign setup, optimization, and performance monitoring across platforms such as Google, LinkedIn, Meta, YouTube and Display (e.g. 6Sense)
- Plan, forecast, and manage budget allocation and pacing to ensure efficient spending
- Inform channel mix decisions and develop paid media strategy to maximize pipeline and ROI
- Test and evaluate new channels, formats, and tactics to improve efficiency and results
- Partner with Campaign Managers, Product Marketing, Creative, SEO/Web, and Marketing Operations to ensure paid media aligns with campaign objectives
- Manage relationships with industry publications and media partners, owning sponsorship strategy, negotiating placements, and reporting performance
- Analyze and report on campaign performance, sharing clear insights and optimization recommendations
- Establish and maintain accurate conversion tracking and attribution across paid platforms (LinkedIn, Google, 6sense) in partnership with Marketing Operations
Skills
- 2–4 years of experience in B2B digital marketing, paid media, or demand generation
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Hands-on experience with LinkedIn Ads and at least one additional paid platform (Google Ads, Meta, or programmatic)
- Familiarity with ABM platforms such as 6sense (or similar)
- Experience working with budgets, performance metrics, and campaign reporting
- Strong analytical skills and comfort working with data and dashboards
- Exposure to marketing automation and CRM platforms such as HubSpot and Salesforce
- Detail-oriented with strong organizational and time management skills
- Ability to balance learning strategy with hands-on execution in a fast-paced environment
- Clear written and verbal communication skills
Company Overview