[Remote] Head of Growth & Demand Generation
Note: The job is a remote job and is open to candidates in USA. Gray Swan is a company that protects organizations from emerging AI security threats by building real-time threat detection and adaptive defenses. They are seeking a Head of Growth & Demand Generation who will be responsible for designing and executing a multi-channel demand engine to generate high-quality sales-accepted pipeline.
Responsibilities
- Own pipeline targets (volume + quality), aligned with revenue goals
- Design and execute integrated campaigns across outbound, inbound, events, partnerships, and paid channels
- Build and optimize programs that generate Sales Qualified Leads (SQLs) and pipeline
- Define ICP segmentation and prioritize high-value accounts
- Develop channel strategy (paid, organic, outbound, events, ABM)
- Continuously test and optimize messaging, offers, and conversion paths
- Own budget allocation across channels with clear ROI accountability
- Manage paid acquisition (LinkedIn, Google, etc.) and conversion optimization
- Implement rigorous experimentation (A/B testing, funnel optimization)
- Partner tightly with Sales leadership to define qualification criteria and feedback loops
- Ensure marketing-generated pipeline converts to revenue
- Align campaigns with sales motions (e.g., enterprise outbound vs. PLG vs. hybrid)
- Partner with Product to ensure message-market fit
- Collaborate with go-to-market operations on attribution, reporting, and funnel visibility
Skills
- 5+ years in B2B SaaS marketing, with a focus on demand generation
- Proven track record of generating measurable pipeline at an early growth-stage company
- Strong grasp of both inbound and outbound / ABM strategies
- Experience owning or partnering on paid acquisition and growth experimentation
- Deep familiarity with marketing and sales tooling (we currently use HubSpot)
Benefits
- Offers Equity
- 401k with up to 4% matching
- 28 days annual leave (vacation + holidays)
- Health, dental, and vision coverage
- Catered lunches (Pittsburgh office)
- Flexible work arrangements
- Visa sponsorship available for exceptional candidates
Company Overview