[Remote] Manager, Analytics
Note: The job is a remote job and is open to candidates in USA. Walker Sands is one of the fastest-growing integrated B2B marketing agencies in the world. They are looking for a Manager, Analytics to lead their Data + Analytics team, focusing on turning data into actionable insights for B2B accounts. The role involves establishing reliable reporting, performance analysis, and collaboration with account teams to enhance media performance and measurement frameworks.
Responsibilities
- Build and maintain client-facing performance reporting: clean, accurate, on time
- Connect and validate data sources across paid, organic, earned, and CRM channels
- Manage reporting continuity through data infrastructure evolves
- QA your own work. You don't ship until you've verified the numbers make sense
- Identify and resolve reporting gaps and technical debt across your accounts: e.g tracking issues, connection failures, incomplete data, attribution mismatches
- Move beyond report delivery into actual analysis: what's working, what's not, what should change
- Provide synthesized, actionable insights to account teams and (on some accounts) directly to clients
- Contribute to measurement planning and KPI frameworks as those conversations mature on your accounts
- Contribute to the refinement and redevelopment of proprietary measurement frameworks, including Walker Sands’ Outcome-Based Marketing (OBM model
- Work closely with teams to understand client context and priorities
- Partner with teams to translate data and insights into actional recommendations for clients
- Participate in client conversations as needed (varies by account)
- Contribute to the DATA practice's evolving standards for reporting, measurement, and analytics delivery
Skills
- 5–7 years in marketing analytics, insights, or performance measurement — B2B experience strongly preferred
- Agency experience — you understand the client service context and what it means to own accounts
- Strong proficiency in dashboard and reporting tools: Looker Studio and/or Tableau
- Experience connecting and troubleshooting data sources: GA4, GSC, paid media platforms, HubSpot or Salesforce
- Working SQL — enough to pull data, investigate discrepancies, and not be blocked by a query
- A track record of working autonomously on a defined book of work — you manage your own queue
- Clear written and verbal communication — you can explain a data problem to someone who isn't in the weeds with you
- Experience with data aggregation/connector tools
- Familiarity with data warehouse environments (Snowflake, BigQuery) and tools like dbt — you don't need to build pipelines, but you cannot be afraid of one
- B2B performance marketing background — you understand the lead gen funnel, MQLs, pipeline attribution, and why those metrics matter
- Experience contributing to measurement strategy or KPI framework development
- Comfortable in client-facing conversations when needed
- Comfortable using AI like ChatGPT, Claude, Gemini and bringing new ways of working within the data and privacy guardrails of the business
Benefits
- Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
- Employer-matched 401(k) and access to financial planning services.
- Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
- Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
- Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
- Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
- Clear career paths, mentorship programs, and learning events to help you grow professionally.
Company Overview