[Remote] Patient Recruitment Digital Media Buyer
Note: The job is a remote job and is open to candidates in USA. ICON Strategic Solutions is a global healthcare intelligence and clinical research organization dedicated to accelerating the delivery of new medicines and treatments to patients. They are seeking a Digital Media Buyer to manage digital advertising campaigns focused on patient recruitment for clinical studies, collaborating with various teams to optimize and report on campaign performance.
Responsibilities
- Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies with a focus in Google and Meta channels
- Monitor and optimize the performance of digital advertising campaigns and assess performance against goals (ROI and KPIs)
- Produce reports and recommendations concerning current and future advertising and patient recruitment strategies
- Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies
- Provide strategic input to copywriters drafting patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets
- Liaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targets
- Liaise with media agencies and external vendors to support patient recruitment initiatives
Skills
- 3-5+ years digital campaign set up & management experience
- Experience with materials development and deployment (inclusive of static ads and short-form video reels), via Google (Search and Display Network), Meta channels, Tik Tok, YouTube, and Spotify
- Strong written and verbal communication skills
- Experience with Microsoft Office Suite, specifically with PowerPoint
- Bachelors degree
- Experience in clinical trials and drug development space
Benefits
- Competitive base salary and performance related incentives
- Health and wellbeing programmes including medical, dental, and vision coverage where applicable
- Retirement and pension plans
- Life assurance and disability coverage
- Employee assistance programmes and wellbeing resources
- Learning and development opportunities through structured training and career pathways
Company Overview