[Remote] Performance Marketing / SEM Campaign Manager
Note: The job is a remote job and is open to candidates in USA. MoreVisibility is a strategic, performance-focused agency seeking a Paid Search / Performance Marketing Campaign Manager who will own the strategy, execution, and performance across a portfolio of client accounts. The role involves developing comprehensive paid media strategies, managing substantial multi-channel budgets, and leading client conversations with a focus on driving business outcomes.
Responsibilities
- Develop comprehensive paid media strategies aligned with client business goals and revenue targets
- Build channel mix recommendations, budget allocations, and structured testing roadmaps
- Forecast performance and identify growth opportunities across search, social, and programmatic channels
- Manage and optimize campaigns across: Google Ads (Search, Performance Max, Display, YouTube), Microsoft Ads, Meta, LinkedIn, Remarketing, Programmatic platforms
- Oversee monthly budgets across multiple platforms
- Drive improvements in ROAS, CPA, conversion rate, and lead quality
- Translate campaign data into clear business insights
- Present performance updates and strategic recommendations directly to clients
- Connect advertising performance to revenue, pipeline, and profitability metrics
- Confidently defend strategic decisions using analytics and data storytelling
- Partner with SEO, analytics, creative, and strategy teams to ensure paid media aligns with broader initiatives
- Support pitches and contribute strategic thinking in new business efforts
- Leverage AI tools and automation (e.g., smart bidding strategies, AI-driven creative testing, ChatGPT workflows, predictive insights tools) to improve efficiency and performance
- Stay current with evolving paid media trends, attribution shifts, and platform changes
- Consistently meeting or exceeding CPA and ROAS targets
- Delivering proactive strategic recommendations beyond tactical optimizations
- Leading confident, insight-driven client conversations
- Identifying new growth opportunities across channels
- Demonstrating measurable business impact tied to client goals Skills
- 3–5 years of hands-on paid media experience in an agency or performance-driven environment
- Proven experience owning multi-channel paid media strategy and execution
- Experience managing at least $50K+ in monthly ad spend
- Strong working knowledge of Google Ads, Microsoft Ads, LinkedIn Ads, and Meta
- Experience developing structured testing plans and budget allocation strategies
- Ability to connect performance data to business outcomes
- Client-facing experience presenting performance insights and recommendations
- Working knowledge of Google Analytics (GA4)
- Strong Excel skills for analysis and modeling
- Experience with reporting platforms and attribution models
- Certifications in Google Ads or Analytics are a plus
- Strategic thinker with strong analytical capabilities
- Detail-oriented with the ability to manage multiple accounts and deadlines
- Self-motivated and comfortable operating independently
- Confident communicator who can lead conversations with senior stakeholders Benefits
- Competitive salary + performance-based bonus
- Full benefits package and team perks Company Overview
- MoreVisibility An Interactive Marketing industry leader and is part of a select group of agencies Google certified in both AdWords. It was founded in 1999, and is headquartered in Boca Raton, Florida, USA, with a workforce of 11-50 employees. Its website is