[Remote] Principal Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance. They are seeking a seasoned Principal Product Marketing Manager to own go-to-market execution for complex life insurance products, navigating regulatory complexity and leading impactful product launches.
Responsibilities
- Own end-to-end launch strategy and execution for life insurance products, coordinating across product, legal, compliance, actuarial, and distribution teams to ensure launches are accurate, compliant, and commercially impactful
- Architect comprehensive GTM strategies — including segmentation, positioning, channel strategy, and success metrics — with fluency in regulated product environments
- Partner with Legal and Compliance to ensure all marketing materials meet regulatory requirements without sacrificing clarity or impact
- Build robust enablement programs for enterprise partners, agents and sales teams — including playbooks, training materials, and objection-handling guides tailored to complex life insurance products
- Translate products and policy language into clear, compelling narratives for diverse audiences
- Lead ongoing analysis to surface insights on customer needs, distribution trends, and regulatory shifts that inform marketing and product strategy
- Align stakeholders across Product, Sales, Legal, Actuarial, Compliance, and Creative. Proactively identify process gaps and drive improvements that enhance speed and quality of execution
Skills
- 8+ years of product marketing experience, with significant time on complex or highly regulated products
- Demonstrated track record of leading complex, cross-functional product launches including navigating legal and compliance review
- Deep expertise in GTM strategy, messaging frameworks, and positioning for products with long sales cycles and multiple stakeholder audiences
- Exceptional storytelling skills, ability to make complex products accessible to varied audiences without oversimplifying
- Strong analytical mindset with the ability to translate market and performance data into actionable strategy
- Proven ability to lead and align diverse cross-functional stakeholders, including senior leadership
- Proficiency with AI tools for content creation, research, and campaign execution, with a mindset of continuously adopting new tools to work faster and smarter
- Entrepreneurial spirit, strong bias for action, and comfort with ambiguity in a high-growth environment
- Experience building and enabling broker, agent, or enterprise distribution channels is a strong plus
Company Overview
Company H1B Sponsorship