[Remote] Retail Marketing Manager - Home Care North America

Note: The job is a remote job and is open to candidates in USA. The Magnum Ice Cream Company, a part of Unilever, is seeking a Retail Marketing Manager for their Home Care Business Unit. This role will focus on leading retail marketing strategy and execution for priority customers, particularly Target and Walmart, to drive category growth and optimize retail programs.

Responsibilities

• Lead retail marketing strategy, execution, and optimization, with focus on Target and Walmart
• Develop customer-specific plans that connect media, content, and promotions to business outcomes
• Partner with Media teams to align investment with performance goals
• Manage one direct report and one embedded team member
• Build retail programs across retail media (search, display, onsite), digital shelf (PDP/content), and promotions and in-store activation
• Ensure programs are clearly linked to conversion and sales outcomes
• Coordinate execution across agency and internal teams, including budget planning and actualization
• Monitor performance and identify optimization opportunities
• Shift investment and tactics to improve results in real time
• Partner with analytics to connect media performance to business outcomes
• Deliver clear, actionable performance summaries to leadership
• Lead day-to-day direction of WPP Unite and agency partners
• Provide clear briefs, feedback, and performance expectations
• Partner with Sales, Brand, and Media teams to align plans and priorities
• Share best practices, learnings, and playbooks across the organization
• Build and maintain strong working relationships with Retailers and Retail Media Networks to unlock platform capabilities and performance opportunities
• Translate Retail specific shopper insights, signals, and tools into actionable strategies
• Lead clear and concise performance reporting for brands and senior stakeholders, translating complex data into actionable insights and recommendations
• Contribute to post campaign learning agendas, ensuring insights are embedded into future briefs, planning, and investment decisions

Skills

• Proven experience in retail marketing strategy and planning
• Demonstrated ability to manage marketing and media performance end to end, from planning through optimization and reporting, within a complex cross functional ecosystem
• Strong analytical and performance optimization skills, with experience leveraging multiple data sources to inform real time decision making
• Strong collaborator with the ability to lead agency partners, influence cross functional teams, and communicate effectively with senior stakeholders
• Strong communication, negotiation and presentation skills
• Target and/or Walmart channel experience, including a deep understanding of retail ecosystems, media networks, and digital shelf requirements to effectively drive conversion and sales growth
• Experience in managing teams through a proven track record in leadership and talent development to ensure cohesive execution and high-performance standards across retail programs
• Ability to anticipate trends in shopper behavior, retail media, and competitive dynamics
• Proactively bring forward new ideas, tests, and growth opportunities

Benefits

• Bonus eligible
• LTI eligible
• Health insurance (including prescription drug, dental, and vision coverage)
• Retirement savings benefits
• Life insurance and disability benefits
• Parental leave
• Sick leave
• Paid vacation and holidays
• Access to numerous voluntary benefits

Company Overview