[Remote] Senior Director, Marketing

Note: The job is a remote job and is open to candidates in USA. BOLD is a global organization dedicated to transforming work lives by helping people find jobs through innovative digital products. They are seeking a Senior Director of Marketing to lead their go-to-market strategies, drive demand generation, and enhance lifecycle engagement while collaborating closely with Sales, Product, and Revenue Operations.

Responsibilities

• Own marketing’s contribution to both new business and expansion pipelines
• Partner with Sales to align campaigns across SMB, Mid-Market, and Enterprise segments
• Orchestrate paid digital (search, social, display) and channel distribution
• Obsess over lead quality, funnel conversion, and CAC efficiency
• Build and scale robust lifecycle marketing and Account-Based Marketing (ABM) initiatives
• Collaborate with Account Management to drive retention, upsells, and cross-sell engagement
• Partner with Product Marketing to turn positioning into executable, multi-channel campaigns
• Ensure messaging is consistent and product priorities are seamlessly integrated into pipeline generation
• Define funnel metrics and attribution models in partnership with RevOps
• Use data-driven insights to optimize campaigns and inform future GTM investment decisions
• Guide and grow a high-performing team across Demand Generation, Digital Marketing, CRM/Lifecycle, and Marketing Operations

Skills

• 10+ years of progressive marketing leadership in high-growth SaaS, ecommerce, or marketplace environments
• Deep functional mastery of demand generation, performance marketing, and lifecycle/CRM marketing
• A strong understanding of two-sided marketplace dynamics, specifically the interplay between B2B and B2C
• You understand revenue drivers and business economics. While you don't 'own' the revenue number, you are commercially aware and results-driven
• A proven track record of aligning Product Marketing and Sales organizations to drive unified outcomes
• You use data to inform decisions, optimize performance, and iterate rapidly in a test-and-learn environment
• You thrive in fast-paced environments and have the execution skills to turn strategy into measurable business impact
• Background in online recruiting, job marketplaces, or HR tech
• Experience evolving an organization from 'lead gen' focus to a 'pipeline-focused' performance engine
• Experience in post-acquisition/integration environments or operating in global, multi-region businesses

Benefits

• Competitive salary
• Bi-annual bonus
• 401(k) plan with match
• Equity in company
• Flexible spending accounts (health, dependent care)
• Internet and home office reimbursement
• Medical, dental, and vision (optional plans for your family)
• Life & long-term disability insurance (optional)
• Mental health support and resources
• Wellness reimbursement (gym, health apps, etc.)
• Pet Insurance (optional)
• Flexible PTO
• Sick time policy
• Observed holidays
• Bonus and medical, dental, vision, life, short and long-term disability insurance, 401(k), paid time off, sick leave, and paid holidays, all subject to applicable plan terms

Company Overview

Company H1B Sponsorship