[Remote] SEO Director
Note: The job is a remote job and is open to candidates in USA. Domaine is the world's largest independent Shopify design and development partner, dedicated to creating and growing beloved brands. They are seeking an experienced SEO Director to lead their SEO practice for a portfolio of ecommerce brands, focusing on strategy, execution, and team building while staying ahead of industry trends.
Responsibilities
- Own SEO/GEO strategy across a portfolio of ecommerce brand clients — retainers, site migrations, and ad hoc project work
- Understand each client's competitive landscape and build strategies spanning technical, on-site, and off-site SEO
- Translate strategy into a clear, actionable roadmap; prioritize and sequence work across a cross-functional team
- Conduct technical SEO audits, diagnose issues, and define remediation specs for engineering to execute
- Set content strategy and topic direction; collaborate with client brand teams on editorial planning and review content before publication
- Lead AI Search and GEO strategy: LLM visibility, cited page tracking, LLMS.txt, and conversational content frameworks
- Build trust with clients through clear, confident communication — translating complex SEO thinking into language that drives alignment
- Plan and lead regular client calls and monthly reporting presentations, tracking KPIs and progress against strategic goals
- Monitor performance proactively and surface insights before clients ask — own GSC, KPI dashboards, and AI Search visibility tracking
- Oversee SEO for site migrations: URL mapping, redirect logic, metadata specs, schema and robots/sitemap guidance, and post-launch QA
- Define and evolve Domaine's SEO and GEO service offering as the space changes
- Build cross-functional relationships across engineering, design, strategy, UX and client services
- Improve ways of working, best practices, templates, and reporting methodologies that scale
- Hire and grow a team capable of supporting an expanding book of SEO work
- Support the sales team through audits, proposals, scoping, and pricing conversations
- Educate the broader Domaine team on SEO/GEO to strengthen sales cycles and project delivery
- Stay ahead of the curve on SEO, GEO, AI Search, and agentic search developments
- Experiment with new approaches and bring fresh thinking to a rapidly evolving space
- Champion innovation internally — push the practice forward and help define what next-generation SEO looks like at Domaine
- Own SEO strategy for domaineworldwide.com: pillar keyword coverage, performance monitoring, and authority-building
Skills
- Proven SEO expertise with demonstrable results across ecommerce brands
- Strong technical SEO foundation: auditing, diagnosing, and speccing fixes — even when you're not the one implementing them
- Natural ability to juggle priorities and stay proactive across multiple client accounts
- Experience collaborating cross-functionally — with engineering, content, design, and sales teams
- Proficiency with GSC, SEMrush, Google Analytics, and SEO crawling tools
- Desire to build and grow — excited by the prospect of hiring and scaling a team and practice
- Experience in a digital agency or multi-client environment
- Hands-on Shopify experience (platform knowledge a significant plus)
- Familiarity with AI Search / GEO strategies and LLM visibility monitoring
- Experience directing content strategy without owning content production
- Background in business development: audits, proposals, and pricing
- Experience hiring or managing junior SEO team members
Benefits
- Competitive healthcare with dental & vision
- Retirement savings plan with employer matching
- Generous PTO policy with paid end-of-year closure
- Flexible working schedule
- Remote-first culture
- Home office stipend
- Apple gear
- Continued education and personal development opportunities
Company Overview