[Remote] Social Growth & Community Lead (Fractional)
Note: The job is a remote job and is open to candidates in USA. Recess is on a mission to make activity planning joyful for families. They are seeking a Social Growth & Community Lead to manage their organic social presence, create engaging content, and foster community relationships.
Responsibilities
- Own the day-to-day management of Recess' organic social channels, including Instagram, TikTok, Facebook, LinkedIn, Reddit, Threads, and emerging platforms
- Create and publish engaging content daily, maintaining a consistent and recognizable brand voice
- Develop recurring content series while identifying opportunities to participate in timely trends and conversations
- Capture, edit, and publish short-form video and social-first content
- Build meaningful relationships with our community by actively responding to comments, messages, and conversations
- Celebrate customers, providers, and partners through engaging community-focused content
- Help create a social presence that feels personal, approachable, and genuinely fun
- Identify and manage partnerships with creators, parent influencers and complementary brands
- Coordinate collaborations that increase awareness, engagement, and community reach
- Continuously explore new opportunities to grow our audience organically
- Monitor social trends, platform updates, and emerging content formats
- Bring fresh ideas to the table every week and move quickly from concept to execution
- Run experiments across content formats, messaging, posting cadence, and channels to uncover new opportunities for growth
- Balance creativity with performance, using insights to improve while continuing to test bold new ideas
- Track and report on key social performance metrics
- Identify what's working, what's not, and where we should invest more time
- Turn data into actionable recommendations—not just dashboards
- Share regular insights that help shape future content and growth strategies
Skills
- Has 2–5 years of experience creating content, managing social media, or growing online communities
- Has exceptional instincts for what performs well on social media
- Understands parents and family audiences or is excited to immerse themselves in learning everything about them
- Writes with personality and knows how to adapt content across platforms
- Can create simple graphics and edit short-form videos
- Thrives in fast-moving, startup environments
- Is highly organized and able to manage multiple content streams simultaneously
- Loves testing ideas and isn't afraid to fail quickly
- Pays attention to the data without letting it limit creativity
- Is proactive, resourceful, and constantly looking for the next opportunity
Company Overview