Senior Associate, Experience Planning
Hearts & Science is a data-driven marketing agency that focuses on personalized digital marketing and media planning. They are seeking a Senior Associate in Experience Planning to participate in strategic planning, develop media recommendations, and ensure the successful execution of media plans while maintaining client relationships.
Responsibilities
- Participate in an audience-first strategic planning philosophy
- Seek a consumer-centric view in all strategic thinking
- Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner
- Provide point-of-view on various offerings in the marketplace
- Participate in brainstorming sessions
- Create media plan recommendations and alternatives
- Select media vehicles and determine scheduling
- Investigate creative, innovative approaches to strategically reach the target consumer
- Analyze competitive activity in the marketplace
- Execute the media plan
- Recommend optimizations after reviewing the campaign results
- Generate tactical alternatives based on client needs and requests
- Measure media performance to determine the extent to which the original objectives and strategies were met
- Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems
- Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans
- Study demographic data and consumer profiles to identify desired target audiences
- Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
- Have a complete grasp on budgets and revenues
Skills
- 1+ of experience with offline and digital media planning
- A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
- Strong task management and interpersonal communication
- Ability to collaborate and work as part of a team
- Strong presentation skills
- Strong organizational skills
- Excellent skills in MS Office (Excel, Word, PowerPoint)
- Basic knowledge of 3rd Party AdServing
- Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
- This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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