Senior Demand Generation Manager
About Neon One At Neon One, we believe that technology is the key to building vibrant communities of generosity. As a leader in nonprofit software since 2004, we create intuitive solutions that help small and mid-sized nonprofits connect with people, build trust, and make good happen every day. Our culture is powered by empathy, innovation, and a shared mission to empower organizations making a difference. We operate with a customer-first mindset, take pride in extraordinary results, and grow together by supporting each other and embracing bold new ideas. If you’re passionate about using your skills to drive real impact and want to thrive in a collaborative, fully remote environment, Neon One is the place for you.
About the Role
As our Senior Demand Generation Manager, you will lead the strategy and execution behind programs that drive our sales pipeline. This is an opportunity to build and run a multi-channel demand generation function, directly impacting Neon One's growth and our mission to help nonprofits grow. You will have the autonomy to test, innovate, and optimize how we attract and convert new customers.
Key Responsibilities
Campaign Strategy & Execution Build, launch, and optimize campaigns across LinkedIn Ads, Meta Ads, programmatic, email, and webinars to unlock new growth levers, managing budgets, bidding strategies, audiences, and experimentation. Monitor and optimize campaigns toward ROAS, pipeline contribution, and cost per opportunity. Develop campaign strategies and briefs that align cross-functional teams around target audiences, messaging, channel mix, deliverables, and KPIs needed to drive revenue growth. Identify and expand into new channels, evaluating new growth levers to drive pipeline. Data Analysis & Optimization Lead campaign performance analysis, consistently uncovering insights from MQL to closed-won to optimize for sales cycle velocity, win rate, and CAC. Establish campaign measurement cadences and share performance updates with stakeholders, recommending pivots when needed. Monitor data to ensure high-quality lead flow and smooth handoff to the sales team. Cross-Functional Collaboration & Leadership Establish a strong alignment with Sales through regular feedback loops to sync on lead quality and refine campaign strategies. Collaborate with Product Marketing and Brand teams to ensure messaging and creative are aligned with the buyer journey. Skills/Qualifications 6+ years of overall experience in marketing, with at least 4 years in a demand generation role. Preferred experience marketing in the SMB B2B space. Experience with marketing automation and CRM tools like Salesforce and Pardot. Track record of hitting pipeline targets and generating revenue. Hands-on experience executing and optimizing campaigns in paid social (Meta, LinkedIn), programmatic, and email marketing. Self-motivated; must be able to work in a fast-paced environment with autonomy. Proven track record of improving funnel performance. Experience leveraging AI and automation tools to improve campaign efficiency and performance. Why Join Neon One? At Neon One, our values are how we show up every day. We make good happen by putting empathy and passion at the center of our work, using technology to uplift mission-driven organizations. We stand for our customers, act with care and intention in every decision, own the solution, and grow together. We innovate fearlessly, always exploring new ways to support our community and each other. How We Hire We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. That said, every rejection decision is made by a human. We encourage candidates to apply authentically and avoid relying solely on AI-generated responses, especially during interviews. This opportunity is offered through HighlightTA, the on-demand talent team supporting Neon One’s growth. Connect with us and learn more: Neon One on LinkedIn HighlightTA on LinkedIn