Senior International CRM Manager; gn

Position: (Senior) International CRM Manager (gn) In this role, you will take ownership of revenue and performance for our CRM channel in our international markets and continuously evolve it together with the team. You will set the strategic direction, act as a close sparring partner, and remain deeply embedded in day-to-day execution.

Responsibilities

• You take significant co-ownership of revenue, performance, and the ongoing development of our international CRM channel across
• You develop and steer our CRM and lifecycle strategy using Klaviyo within a Shopify environment
• You work in close sparring with the existing CRM Manager, supporting prioritization, execution, and continuous optimization
• You conceptualize, prioritize, and execute newsletter campaigns as well as automated lifecycle flows (e.g. welcome, post-purchase, replenishment, win-back)
• You think CRM holistically across the entire customer lifecycle, driving initiatives around personalization and segmentation
• You continuously identify optimization opportunities, run A/B tests, and derive actionable insights
• You analyze, monitor, and report on key CRM KPIs (including revenue, retention, CLV, open rate, CTR)
• You collaborate closely with adjacent teams such as Webshop, Performance Marketing, and Influencer Marketing

Qualifications

• You are fluent in French and Dutch
• You bring 5+ years of experience in CRM, lifecycle, or email marketing within a D2C / e-commerce environment
• You have deep hands‑on expertise with Klaviyo, including complex setups, flows, segmentation, and testing
• You have experience working with Shopify integrations
• You have a strong commercial mindset and are highly data- and results‑driven
• You demonstrate a high level of ownership and take responsibility proactively
• You work in a structured, analytical way and consistently focus on the most relevant KPIs
• You thrive in dynamic environments with rapidly shifting priorities
• You have a solid understanding of GDPR and data privacy regulations
• You are a native German speaker and have strong English communication skills

Benefits

• Flexible working hours and remote work options
• Attractive employee discounts
• Subsidy for the E-gym Wellpass
• Workation
• 28 days vacation/year
• and much more

Equal Employment Opportunity We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. #J-18808-Ljbffr