Senior Paid Marketing Manager
Do you check your campaign dashboards before your morning coffee? Are you the kind of marketer who can't leave a poorly optimized ad group alone? If paid media is where you do your best work — this role was made for you. About the role We're looking for a Senior Paid Marketing Manager with a strong paid media background to join our growing marketing team. You'll lead our paid acquisition efforts across Google, LinkedIn, Reddit and other platforms while collaborating cross-functionally on launches, enablement, and lifecycle campaigns. This is a hands-on role for someone who lives in ad platforms, knows how to drive pipeline efficiently, and can connect paid performance to broader marketing outcomes. You'll work alongside a fellow Senior Marketing Manager — the two of you will complement each other's strengths to cover the full marketing engine without missing a beat. Heads up: We specifically need someone with experience marketing AI, automation, or MSP/IT management software. If that's not your background, this role may not be the right fit. What you'll do 🎯 Your core ownership — Paid Acquisition and Performance Marketing Own paid advertising strategy and execution across Google, LinkedIn, Reddit, and other platforms — including campaign setup, audience targeting, creative testing, bid management, and budget optimization Continuously test and iterate on ad creative, copy, landing pages, and audience segments to improve conversion rates and lower CAC Manage and continuously improve website performance, including landing pages, conversion rate optimization, and SEO best practices Work within and help evaluate the company's Martech stack — HubSpot, Marketo, Salesforce, Google Analytics, and more Track and report on campaign performance, surface insights, and make data-driven recommendations to the team 🤝 Collaborate with the team on End-to-end webinar production — from promotion and registration flows to post-event follow-up and reporting Go-to-market planning and execution for new product launches — including messaging, collateral, and campaign coordination PLG funnels — onboarding email sequences, in-product messaging, and activation campaigns to improve trial conversion and user engagement Sales enablement materials that support a quota-carrying team What we're looking for Experience marketing AI, automation, or MSP/IT management software products Required 4–6 years of marketing experience, with at least 2 years in a B2B tech environment Deep, hands-on experience running paid media campaigns across Google, LinkedIn, Reddit, and other platforms Demonstrated experience with website management and conversion optimization Experience producing and promoting webinars or virtual events Familiarity with product launch processes and cross-functional collaboration Experience supporting PLG or self-serve funnels — onboarding, activation, or lifecycle campaigns Proven ability to create sales enablement materials that support a quota-carrying team Proficiency with marketing automation platforms and CRM tools Strong analytical skills and comfort working with campaign data and dashboards Excellent written communication and project management skills Nice to have Experience with ABM (account-based marketing) strategies Familiarity with SEO tools such as Semrush or Ahrefs Experience working in a SaaS or PLG environment Background in marketing AI or automation products Tools you'll work with AI / Automation Products MSP / IT Software Google Ads LinkedIn Campaign Manager Reddit Ads HubSpot Marketo Salesforce Google Analytics Semrush / Ahrefs About MSPbots MSPbots is a US-based AI company that builds intelligent automation tools for Managed Service Providers (MSPs) worldwide — helping IT businesses work smarter by automating workflows, surfacing real-time data, and eliminating manual work. You'll join a lean, high-performing marketing team, work directly with US-based leadership, and have real visibility into the pipeline you help build. Benefits & Perks HMO Reimbursement — $100/month Life Insurance Allowance — $20/month Dental & Vision Reimbursement — Dental ($20/month) + Vision ($4/month) 15 PTO credits per year (convertible to cash if unused) Training & Learning Reimbursement — up to $30/month US Holiday Pay Remote work flexibility Opportunities for growth in a fast-moving AI company And more If you’re obsessed with AI, automation, demand generation, and scaling growth through paid acquisition — this is your playground.