Senior Paid Search Strategist
As a Senior Paid Search Strategist at OuterBox, you will be responsible for developing and executing strategic SEM campaigns to drive online visibility, website traffic, and conversions for our clients. You will collaborate with innovative & transformative digital health and e-commerce clients, and leverage industry best practices to achieve outstanding results. Your role involves analyzing data, staying updated on SEM trends, and continually optimizing campaigns to meet and exceed client goals. Campaign Strategy and Planning: Develop and execute SEM strategies in line with client objectives. Conduct keyword research and competitive analysis. Create and manage campaign budgets and forecasts. Develop a robust testing roadmap and ensure continuous evolution of the client’s SEM programs. Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of last quarter and top testing priorities for the upcoming quarter. Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge. Campaign Execution: Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others. Write and optimize ad copy for maximum click-through rates (CTR). Set up and optimize landing pages for conversion rate optimization (CRO). Implement A/B tests and other optimization strategies. Performance Analysis and Reporting: Monitor and analyze campaign performance using various analytics tools. Generate regular reports to track KPIs and campaign effectiveness. Provide insights and recommendations for continuous improvement. Client Communication: Maintain regular communication with clients to understand their business goals and objectives. Present campaign results, insights, and recommendations to clients. Address client queries and concerns promptly. Team Management: Lead and mentor a team of SEM Account Managers. Delegate tasks, set performance goals, and provide guidance. Conduct team meetings and training sessions. Stay Updated: Stay informed about industry trends and updates in search engine algorithms. Recommend and implement new strategies and tools as needed.
Requirements
Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred). Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management. Certification in Google Ads and other relevant digital advertising platforms Marketing Agency experience required. Strong analytical skills and proficiency in data analysis tools. Excellent communication and presentation skills. Leadership and team management experience. Proficiency in SEO (Search Engine Optimization) is a plus. Familiarity with web analytics tools like Google Analytics.
Benefits
Why You’ll Love Working at OuterBox: High-character, fun, and cohesive work culture Competitive base salary PTO that is genuinely encouraged Affordable, low-deductible health insurance plans Supplemental benefits, including employer-paid life insurance, short & long term disability insurance 401k with company match Remote work flexibility Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback Professional/individual development stipend Salary for this role is $85,000 - $95,000 If you’re ready to join a cohesive team that will support and encourage you to take your career to the next level, we encourage you to apply! ____________________________________________________________________________ Cohesive Culture + Good Humor + Combined Skills = Awesome Results At OuterBox, what we won’t stop doing is winning as a team for our clients, while at the same time winning for each other as both professionals and individuals. We know our awesome wins start with our incredible people, which is why for over 20 years we’ve created—and continuously refined—a team-centric work culture that is rooted in trust, respect, accountability, appreciation, fun, and collaboration. The Plain Dealer & Cleveland.com demonstrate this by having awarded OuterBox as a Top Workplace for three years running in 2022-2024! At OuterBox, we’re here to thrive together—not simply survive. So if you’ve been searching for an agency that energizes, inspires, and directly helps you achieve the best for you, the person, and you, the professional, maybe it’s time to think outside the traditional agency box?