Senior Product Manager (Loyalty&Retention)
We are looking for a Product Manager to create and develop a comprehensive loyalty and retention ecosystem that maximizes trader Lifetime Value (LTV), reduces churn, and turns active users into brand advocates.
Responsibilities
Shape and execute the product vision and roadmap for the Loyalty & Retention domain Design the logic for bonuses, rebate systems (spread/commission cashback), and VIP programs Manage the product backlog, write clear Product Requirements Documents (PRDs), set tasks for the development team, and oversee execution Conduct regular CustDev interviews with traders to uncover their true motivators and barriers Collaborate with the Data Science team to build churn prediction models and personalize promotional offers Analyze the performance of launched features and iteratively improve the product
Requirements
Proven experience as a Product Manager (preferably in high-frequency products) Strong understanding of key metrics: Retention, LTV, Churn, DAU/MAU, ROI Proven track record of developing and launching loyalty programs, bonus engines, and referral systems Strong proficiency in product analytics tools and a data-driven approach to decision-making Experience in conducting A/B tests and customer development (quantitative and qualitative research) Understanding of user behavior & psychology (ideally, the psychology of a trader or gamer) Customer Empathy: Ability to understand traders' pain points and drivers (fear of loss, excitement, need for recognition) Strategic Thinking: Ability to foresee how a bonus system will impact the business in the long term, not just in the immediate future Excellent communication skills: Strong skills in driving cross-functional teams (Engineering, Marketing, Analytics, Support) Proactivity: Readiness to independently identify growth opportunities within the retention funnel and pitch solutions Will be a plus Direct experience working in CFD/Forex brokers or Crypto exchanges Personal experience in trading or investing Understanding of CRM marketing principles (push notifications, automated email sequences) to sync product features with marketing communications We offer Tax expenses coverage for private entrepreneurs in Ukraine Expert support and guidance for Ukrainian private entrepreneurs 20 paid vacation days per year 10 paid sick leave days per year Public holidays as per the company’s approved Public holiday list Medical insurance Opportunity to work remotely Professional education budget Language learning budget Wellness budget (gym membership, sports gear and related expenses)