Social Editor - Cannabis Culture

Vision We aspire to be the definitive home for next-generation superfans in music & culture. The future is a world where we’re undeniably the leader in social-first brand building. Obsession has driven perfection in tailoring our content to audience passion points and we’ve transformed followers into fiercely loyal community members. We’ve bridged the gap from the digital to the physical world, providing our communities with unforgettable experiences and products that define culture. We’ve become the go-to platform for artists to amplify their stories, distribute their music, and partner with brands.

About Us

Low Battery is a network of nine social-first brands with an audience of over 50 million. We’re where the next generation of superfans comes for entertainment related to music and culturally relevant content. Our brands span music, fashion, gaming, news, and more. RapTV \u007C What’s Next in Hip Hop & Culture. Bars \u007C For Die-Hard Hip-Hop Fans Concerts \u007C Live Hip Hop & New Music for the Next Generation Drip \u007C What's Next In Fashion, Style, & Culture Controller \u007C All Things Gaming & Entertainment. PopHive \u007C The Buzz on All Things Pop Culture. Company Culture Making our ambitious vision a reality will not be easy. So we don’t hide the truth…it’s not easy to work here. We’re bringing together a special team obsessed with their work and cultivating a culture characterized by many things, including but not limited to: Big ambitions matched by uncommon hard work & commitment; A high degree of autonomy and a builders mindset: “Stop complaining, Start solving”; Radical obsession over our audiences; Uncompromisingly high standards for quality Relentless accountability & ownership; Overwhelming transparency matched with direct communication & feedback; A-typical encouragement of failure & learning; Desperate pursuit of truth and goals as opposed to looking good; Our company culture will indeed evolve over time, but many of these values are fundamental to what we do and who we are and, therefore, will not change. Every day, we strive to live as closely to these values as we can, and of course, it doesn’t always happen. We’re still very early in the journey. Paddling out to catch the big wave. So it’s an exciting time balanced by the reality that creating something special is uncommon and requires uncommon commitment. For those with similar ideals come be uncommon with us — we look forward to meeting and working with you!

Overview

We’re supporting an iconic brand to launch a culture-focused cannabis property - blending hip-hop, smoking culture, and the lifestyle around both. As Social Editor, you’ll set the tone from day one, shaping the voice, driving growth, and building a loyal audience. You’ll create platform-native content daily, spot cultural moments first, and keep the brand ahead of the conversation. If you’ve got a passion for smoking culture, hip-hop, and the lifestyle surrounding it, thrive in a fast-paced creative environment, and are excited about the opportunity to be a core piece to this new brand, this is the opportunity for you!

Responsibilities

• Develop and execute a social strategy for our new smoking & hip hop culture brand on primarily Instagram & TikTok.
• Create and publish 9+ pieces of content daily, with a focus on high-performing, platform-native formats.
• Design your own posts in Photoshop and other creative tools.
• Monitor cultural conversations around hip-hop, smoking culture, and lifestyle, turning them into timely content.
• React quickly to breaking moments - sometimes nights and weekends.
• Collaborate with branded social and design teams to ensure quality output.
• Partner with the Short Form Video team to execute high-performing short-form video content
• Use analytics tools (e.g., Instagram Insights, Measure Studio) to track performance and inform strategy.

What We're Looking For

• You must have/be…
• 3–4 years in social media, ideally in culture-driven media or brand accounts.
• Deep platform knowledge (Instagram, TikTok, X/Twitter, Facebook).
• Highly proactive, self-sufficient, and collaborative.
• Photoshop fluency (can independently create formatted content).
• Strong understanding of journalism guidelines & integrity.
• Deep knowledge of hip-hop and related lifestyle/culture.
• Proven track record running social media for a brand or media outlet.
• Ability to interpret social data to make content decisions.
• You might have/be…
• Agency experience, especially working with brand clients.
• Experience in the music or cannabis industries.

Low Battery is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.