Social Media & Content Coordinator

Company Description

Care.com is a consumer tech company with heart. We're on a mission to solve a human challenge we all face: finding great care for the ones we love. We're moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we're applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you're all about using your talent for good, Care.com is the place for you.

Job Description

We are seeking a creative and organized Social Media & Content Coordinator to support Care.com's growing social media team on a contract basis through December 31st 2026. This role is hands-on and execution-focused, supporting influencer operations, content scheduling, community engagement, and emerging channel initiatives. The ideal candidate is social-media native, highly organized, comfortable managing multiple moving pieces, and eager to grow with a team doing meaningful, high-impact work. What you'll be working on: Support influencer marketing operations — managing outreach tracking, contracts, SOWs, deliverable timelines, compliance review, and payments in coordination with the Group Manager. Maintain and update influencer and campaign source-of-truth spreadsheets, ensuring accurate and up-to-date records across all active partnerships. Manage content publishing and scheduling across platforms using Sprout Social, managing the team's content calendar and posting cadence. Drive active community engagement across Care.com's owned social channels — joining conversations, responding to comments, and building genuine connection with our audience in a way that reflects the brand's voice and values. Contribute on-camera talent for social-first video content across organic and paid channels as needed. Assist with Reddit community engagement and account management as the Care.com Reddit presence scales into active brand participation. Support the team with administrative and operational tasks that keep campaigns and initiatives running smoothly. Collaborate closely with team members on day-to-day priorities and project needs. Qualifications 1–3 years of experience in social media, influencer marketing, content coordination, or a related role. Strong organizational skills and attention to detail — you can manage multiple tracks simultaneously without things falling through the cracks. Familiarity with social media platforms (Instagram, LinkedIn, Facebook, TikTok, YouTube, Reddit) and how content performs across each. Experience with Sprout Social or comparable scheduling and listening tools. Comfortable on camera and able to create authentic, engaging short-form video content. Demonstrated proficiency in utilizing generative AI tools (e.g., LLMs) to augment content creation, drive efficiencies, and scale output, while demonstrating awareness of responsible and ethical AI use. Awareness of how organic social content intersects with AI-generated answers, GEO, and LLM visibility, plus genuine curiosity and initiative to learn. Experience supporting influencer campaigns — outreach, contracts, tracking, or reporting — a strong plus. Proactive, self-directed, and able to work independently in a remote environment. Mission-driven mindset and interest in family care, caregiving, or the future of work. Additional Information Available in more than 20 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com's industry-leading products—from child and elder care to pet care and home care. Salary Range: $30-$35/hr The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Care.com’s total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO). #LI-Remote Compensation: USD 30 - USD 35 - hourly