Social Media Specialist Freelance
About us: Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to understand the preferences of Indonesian consumers better. Populix has a pool of over 1,000,000 diverse, readily accessible, and highly-qualified respondents across Indonesia. Its products range from intensive research studies to simple surveys and can be arranged on a project or subscription basis. Focusing on Indonesian consumers being super sticky to their phones, Populix facilitates a diverse range of data collection methods via its mobile app. What you will do: Manage Populix's social media channels (Instagram, TikTok, and X), including planning, creating, scheduling, and publishing 25–30 pieces of content per month (mix of image and video) while maintaining brand consistency. Develop content ideas and creative briefs, collaborate with designers, and perform simple video editing using CapCut for social media content. Capture simple photo and video content to support marketing campaigns, including behind-the-scenes and promotional materials. Monitor social media trends, audience engagement, and platform best practices to optimize content performance and community growth. Prepare weekly and monthly social media performance reports, analyze key metrics, and provide recommendations for content improvement. What you will need:4+ years of hands-on experience as a Social Media Specialist Currently not in a WFO arrangement Proven track record managing multi-platform social media accounts Strong copywriting skills, can write both short-form captions and long-form strategic briefs Experience writing structured content briefs for a design or creative team Comfortable reading and interpreting social media analytics independently Able to work with niche or specialised topics Self-managed, proactive, and reliable in a remote environment