Sr Lifecycle Product Marketing Manager

About Kaseya Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success. Backed by Insight Partners, a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide. Founded in 2000, Kaseya has built a culture centered around innovation, accountability, and results. We are a high-growth, high-performance organization that values individuals who are driven, adaptable, and committed to delivering exceptional outcomes for our customers and teammates alike. At Kaseya, success comes from embracing challenges, moving with urgency, and continuously raising the bar.

About the Role

Kaseya is building a world-class Lifecycle Marketing function to transform our MSP customer base into a durable, predictable growth engine. As Senior Lifecycle Product Marketing Manager, you will design, execute, and optimize programs that accelerate product adoption, reinforce customer value, reduce churn, and drive multi-product expansion across our portfolio. This is a high-impact, highly visible role at the intersection of Marketing, Product, Customer Success, Sales, and Renewals. You will operationalize lifecycle stages, activate customer signals, and deliver programs that influence near-term revenue and long-term customer loyalty. If you thrive in fast-moving environments and are obsessed with measurable customer outcomes—this role is for you. Build and Optimize Customer Lifecycle Journeys

• Define and operationalize lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → Advocacy) with clear entry/exit criteria.
• Develop segment-specific journeys aligned to MSP maturity, product footprint, and use cases.
• Improve time-to-value through automated, guided adoption programs.

Drive Expansion and Net Revenue Retention

• Partner with Sales and Customer Success to deliver measurable, marketing-sourced expansion pipeline.
• Create scalable programs triggered by usage thresholds, product gaps, operational risk indicators, and renewal timing.
• Influence multi-product attach, expansion ARR, and renewal readiness.

Reduce Churn by Reinforcing Customer Value

• Develop standardized, repeatable customer-facing assets that strengthen renewal conversations, especially for churn-prone products.
• Build messaging frameworks that proactively reinforce value and risk mitigation.

Lead Lifecycle Insights, Signals, and Analytics

• Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers.
• Translate insights into action through dashboards, alerts, and predictive signals in partnership with RevOps.
• Identify friction points and partner with Product and PMM to prioritize improvements.

Strengthen Customer Advocacy and Proof

• Expand customer proof programs (reviews, case studies, testimonials, references) aligned to measurable MSP outcomes.
• Partner with Brand, Comms, and Product Marketing to elevate customer stories across global channels.

Key Impact Expectations Within 90 Days

• Develop a strong understanding of MSP personas, product value drivers, and renewal dynamics.
• Document lifecycle journeys and identify early activation and adoption gaps.
• Launch initial value reinforcement assets in partnership with Renewals.

Within 12 Months

• Operationalize lifecycle triggers for at least one product line.
• Launch automated onboarding or adoption programs with measurable improvement in time-to-value.
• Demonstrate impact on expansion pipeline, NRR, churn reduction, and customer advocacy output.
• Establish lifecycle marketing as a core growth engine—not a communications function.

Preferred Qualifications

Strong cross-functional partnership skills with Sales, CS, PMM, and RevOps. Excellent copywriting skills and experience creating customer-facing, value-focused assets. Familiarity with MSPs, IT operations, cybersecurity, or B2B infrastructure tools is a plus.

Required Qualifications

• 8+ years in lifecycle, retention, customer, or product marketing (preferably SaaS).
• Experience driving adoption, retention, or expansion through data-driven programs.
• Ability to translate product and usage data into lifecycle insights and interventions.

Additional information Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.