Sr. Specialist, Digital Advertising
Job Title: Sr. Specialist, Digital Advertising
Job Description
About the Role You'll support day-to-day execution of multi-channel demand generation programs across B2B and B2C clients. The role is within the Performance Marketing Group (PMG). This role includes campaign trafficking, performance tracking, and paid media execution across search, display, video, and social.What You'll Do Build and QA advertising campaigns across platforms such as Google Ads, Microsoft Advertising, LinkedIn, and Meta Manage UTM structures, campaign naming conventions, and conversion tracking across active regions and client accounts Monitor daily performance across channels and flag anomalies, pacing risks, or optimization opportunities Pull and reconcile lead and conversion data; apply data quality logic to produce clean reporting inputs Support report preparation (such as monthly and quarterly reports): collate platform exports, populate performance tables, and flag variance against targets Manage content syndication campaign setup and lead delivery tracking across syndication partners (B2B programs) Coordinate with sales team to ensure lead handoff accuracy and quality Build and maintain tracking spreadsheets and performance dashboards What We're Looking For 3-5 years in a paid media or demand generation role — B2B and/or B2C experience considered Hands-on experience with at least three of the following: Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, Meta Ads Manager Comfort with data: able to build pivot tables, apply filters, and identify discrepancies in large exports without supervision Understanding of UTM parameters, campaign attribution, and conversion tracking Some experience with using data from GA4 or equivalent web analytics Familiarity with AI-native ad platform features and their pros and cons: Performance Max, Google's Smart Bidding, Meta Advantage+, LinkedIn Predictive Audiences, etc. Understanding how and when to use automation and AI tools in digital marketing Strong attention to detail: catch naming convention errors, tracking gaps, and data anomalies quickly
Nice to Have
Demonstrated experience using AI tools to streamline workflow, for example: drafting copy variations, summarizing performance data, building prompt-driven reporting templates, or automating repeatable research tasks Some experience with Salesforce, Hubspot, 6sense, or other B2B tools Knowledge of content syndication Working knowledge of GDPR or regional compliance requirements, particularly for EU markets Experience supporting multi-geo campaigns across markets What Good Looks Like You prize accuracy and precision, and double-check your work. You identify and flag problems proactively and quickly. You know the difference between a campaign pacing issue and a tracking issue, and escalate correctly. You ask questions when something is ambiguous rather than guessing. You look for opportunities to optimize and improve processes and performance. The base salary range for this position is CAD $64000 - $75000, plus incentives that align with individual and company performance. Actual salaries will vary based on work location, qualifications, skills, education, experience, and competencies. Benefits available to eligible employees in this role include medical, dental, and vision insurance, comprehensive employee assistance program, registered retirement savings plan, paid time off and holidays and paid learning days. The deadline to apply for this position is June 20, 2026. This position is for an existing, immediate vacancy. We are currently seeking to fill this role with an individual who can start as soon as possible. As part of the hiring process, candidates may be required to undergo background screening and identity verification, where permitted by applicable law and consistent with the requirements of the role. Certain verification processes used by the Company or its service providers may involve technologies that rely on biometric identifiers or biometric information, where permitted by law. If biometric identifiers or biometric information are collected, used, or stored, the Company will provide the legally required disclosures and obtain any required written consent prior to such collection, and will handle such information in accordance with applicable biometric privacy laws and Company policies. Physical and Mental Requirements The employee is regularly required to operate a computer, keyboard, telephone/headset, and/or other office equipment as essential functions of this position. Work is generally sedentary in nature. Equal Opportunity Statement Concentrix is committed to equal employment opportunity and does not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity or expression, age, marital or family status, disability, or any other category protected by provincial human rights legislation. Reasonable Accommodation Statement Concentrix welcomes and encourages applications from candidates with disabilities and is committed to providing an inclusive recruitment process. If you require reasonable accommodation to participate in any stage of the application or interview process, please let us know. Requests may be made by contacting [email protected]. All information will be treated confidentially and used solely to facilitate your participation in the recruitment process. Artificial Intelligence (AI) As part of our recruitment process, we may use artificial intelligence (AI) tools to assist in the screening and/or assessment of job applicants. These tools could be used to evaluate resumes, applications, and other materials submitted to help us identify the best candidates for the role. Work Authorization Only qualified applicants who are legally authorized to work in Canada will be considered. For further information on available work provinces and Equal Employment Opportunity as an applicant, please visit: https://jobs.concentrix.com/north-america-equal-employment-opportunity-information/ Location: CAN, ON, Work-at-Home Language Requirements: Time Type: Full time Physical and Mental Requirements: The employee is regularly required to operate a computer, keyboard, telephone/headset, and/or other office equipment as essential functions of this position. Work is generally sedentary in nature. Equal Opportunity Statement: Concentrix is committed to equal employment opportunity and does not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity or expression, age, marital or family status, disability, or any other category protected by provincial human rights legislation. Reasonable Accommodation Statement: Concentrix welcomes and encourages applications from candidates with disabilities and is committed to providing an inclusive recruitment process. If you require reasonable accommodation to participate in any stage of the application or interview process, please let us know. Requests may be made by contacting [email protected]. All information will be treated confidentially and used solely to facilitate your participation in the recruitment process. Artificial Intelligence (AI): As part of our recruitment process, we may use artificial intelligence (AI) tools to assist in the screening and/or assessment of job applicants. These tools could be used to evaluate resumes, applications, and other materials submitted to help us identify the best candidates for the role. Work Authorization: Only qualified applicants who are legally authorized to work in Canada will be considered. Currently, this position may only be performed in the following provinces/territories: AB, BC, MB, NB, NL, NS, ON, PE, and SK. For further information on available work provinces and Equal Employment Opportunity as an applicant, please click HERE