SVP / VP of Marketing - Irvine, CA

Leapros Skilled Trades is actively hiring a SVP / VP of Marketing in Irvine, CA for a direct hire opportunity with our client.PaySalary: $220,000 to $280,000ResponsibilitiesLead and execute an integrated national marketing strategy across brand, digital, and local channelsOversee digital marketing performance, including lead generation, conversion, and ROI across paid media, SEO/SEM, CRM, and webOwn and manage a ~$15M National Brand Fund, including strategy, allocation, governance, and reportingPartner closely with franchise owners to support local market growth and strengthen engagementEstablish KPIs, dashboards, and a performance-driven marketing cultureLead and develop a high-performing marketing teamManage external agencies and vendors to ensure strong execution and value deliveryCollaborate cross-functionally with Operations, Finance, and Executive Leadership to align marketing with business objectivesQualifications10+ years of progressive marketing leadership experience, including senior/executive rolesStrong background in digital marketing and performance-driven growthExperience in franchise, multi-unit, or distributed business models (highly preferred/required)Proven ability to manage large marketing budgets ($10M+) with accountability for ROIDemonstrated success leading teams and driving measurable business impactStrategic thinker with strong execution skills and financial acumenPhysical RequirementsProlonged periods of sitting and computer use, including extended time spent in virtual meetingsFrequent verbal communication in meetings, presentations, and public speaking settingsAbility to travel as needed for conferences, client meetings, and team eventsAbility to move throughout office and event environments, including standing and walking for extended periodsVisual ability to read screens, analyze data, and review marketing materialsOccasionally lift or carry light materials (e.g., laptops, marketing collateral, or event materials up to ~10–20 lbs)Benefits SummaryMedical, dental, and vision insurancePaid Sick TimeEmployee assistance programs (EAP)Equal Employment OpportunityWe are committed to conducting business in a non‑discriminatory manner and to operating in strict compliance with applicable federal and state laws pertaining to Equal Employment Opportunity.#J-18808-Ljbffr