[Remote] B2B Lifecycle Marketing Manager - Fractional

Note: The job is a remote job and is open to candidates in USA. Elevate Leadership is focused on helping managers become the kind of leaders others want to work for. They are seeking a fractional B2B Lifecycle Marketing Manager to strategically execute marketing channels that connect with People and HR leaders, including email strategy, organic social, and podcast management.

Responsibilities

• Run our email correspondence from strategy through execution in HubSpot
• Build a real customer segmentation strategy across prospects, current customers, and past customers, with content and cadence tailored to each
• Partner with the VP of Revenue & Customer Success on customer lifecycle marketing, translating what's working in customer conversations into email programs that deepen engagement
• Bring an analytical lens to email performance and net dollar retention metrics, and use it to inform what we send next
• Learn from Sales and Customer Success about customer objections, what closes deals, and what customers love, to help shape what we publish
• Pre and post event marketing
• Own Elevate's organic presence across LinkedIn and other social media, which includes the company and two founder accounts
• Build a content calendar that reflects our brand voice and the topics our audience actually cares about, tailoring content to each founders voice and area of expertise
• Use data to understand what's resonating and adjust accordingly
• Own our podcast end-to-end. Manage the founders' recording schedule and episode content, coordinate production, and oversee distribution across Apple, Spotify, and YouTube. Roughly 3 of every 4 episodes are founder-led; the remainder require sourcing and securing high-quality external guests in the Leadership and People space
• Create and edit clips for YouTube, LinkedIn, and other social channels
• Develop and test strategies to grow subscribers and listens, and report on what's working
• Pitch the founders as guests on relevant external podcasts to expand reach

Skills

• 5–8 years of marketing experience, ideally with depth across email, social, and content
• B2B lifecycle marketing experience
• A strong analytical mindset; comfortable building reports, reading them, and changing course based on what they say
• Experience owning email strategy and execution in HubSpot, including segmentation and automation
• A track record of growing audiences on LinkedIn or at least one other social channel
• Strong writing and editorial judgment, with the ability to match a brand voice
• Hands-on with AI as a building tool. You've built reusable workflows in Claude (or similar) including projects, prompts, content systems, that other people on your team can pick up and run
• Comfort working with executive stakeholders and developing strategy without a roadmap handed to you. You identify the right moves, execute on them, and stay open to feedback as you learn
• Bonus points for tech, professional services, or L&D

Company Overview