[Remote] Director, Marketing

Note: The job is a remote job and is open to candidates in USA. Velsera is a company focused on accelerating the discovery, development, and delivery of life-changing insights in healthcare. The Director of Marketing will lead the development and execution of integrated corporate marketing programs to enhance Velsera's brand and drive demand for its products and services.

Responsibilities

• Own the build out of the marketing sub-function at Velsera
• Establish and champion Velsera’s corporate brand identity, messaging, and visual standards across all marketing channels and stakeholder touchpoints
• Identify and execute integrated marketing campaigns across omni-channels—including digital, email, social media, events, and content marketing—to promote Velsera’s products and services to target markets
• Working closely with the Sales team on managing contacts and nurturing leads
• Rigorously vet leads, moving qualified leads forward to the Sales team
• Empower the sales team more and create a tighter working relationship between marketing and sales
• Identify the right industry tradeshows and thought leadership forums for Velsera to participate in, and play point on the planning and execution of these events in coordination with subject matter experts
• In coordination with subject matter experts, develop white papers, case studies, and thought leadership materials to drive lead generation and demand for Velsera’s solutions
• Other duties as assigned

Skills

• 7+ years of marketing experience
• 5+ years leading and managing a marketing or other commercial team
• Experience with marketing specifically for lead generation in a B2B environment is required
• Experience planning and executing corporate marketing events, tradeshows, and industry conferences, including vendor relationships, logistics, and on-site execution, required
• Excellent communication skills, both verbal and written
• Experience developing white papers, thought leadership content, and demand generation materials, including project management in coordination with subject matter experts, required
• Healthcare or scientific software experience

Company Overview

Company H1B Sponsorship