[Remote] NA Product Manager, Loyalty & Customer Experience
Note: The job is a remote job and is open to candidates in USA. Circle K is evolving and scaling its global loyalty ecosystem to deliver personalized customer experiences. The Product Manager will be accountable for enhancing customer engagement and driving revenue through the development of loyalty experiences and capabilities.
Responsibilities
- Own clearly defined customer and business outcomes (e.g., new loyalty members, increased visit frequency, improved engagement, higher redemption, incremental revenue)
- Define success metrics upfront and ensure every initiative has a measurable impact tied to customer behavior and business value
- Continuously evaluate performance of your product area and adjust priorities based on data, insights, and results
- Proactively identify opportunities to unlock additional value through optimization, experimentation, and iteration
- Contribute to the loyalty product vision by identifying high-impact opportunities that drive customer and business value
- Prioritize work based on expected value (customer impact, business potential, strategic alignment), not just stakeholder demand
- Translate customer problems and business goals into clearly defined product initiatives with measurable outcomes
- Support test-and-learn approaches, validating value early through pilots and iterative releases
- Own the lifecycle for your product area—from discovery through delivery and post-launch optimization—with a strong focus on outcomes
- Deliver experience capabilities across mobile, web, CRM, and in-store experiences that improve how customers earn, redeem, and engage
- Ensure solutions are scalable, intuitive, and aligned to delivering sustained value over time—not one-off features
- Partner with Loyalty, CRM, Merchandising, Technology, Data, and Retail Systems to align on shared value outcomes
- Influence stakeholders by grounding decisions in data, customer insights, and expected ROI
- Lead alignment across teams to ensure end-to-end experiences deliver cohesive and measurable impact
- Drive clarity and focus during PI planning, ensuring prioritization reflects highest-value work
- Champion the customer by ensuring loyalty experiences are relevant, personalized, and easy to understand
- Form strong partnership with UX and research teams to continuously improve conversion, engagement, and overall experience quality
- Leverage customer data and personalization to deliver the right value at the right moment
Skills
- 3–5 years of experience as a Product Manager owning digital products end-to-end
- Proven track record of delivering measurable customer and business outcomes, not just features
- Experience with customer-facing platforms (mobile, web, CRM, or loyalty programs)
- Strong understanding of KPIs tied to engagement, retention, and customer lifetime value
- Experience working in Agile environments
- Ability to prioritize based on value, balancing short-term wins with long-term impact
- Strong stakeholder management and ability to influence without authority
- Technical fluency with digital platforms, integrations, and data ecosystems
- Experience with loyalty, rewards, personalization, or CRM platforms
- Familiarity with customer data platforms (CDPs), segmentation, and lifecycle marketing
- Experience in retail, e-commerce, or omnichannel environments
- Understanding of data privacy, consent, and governance
Company Overview